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Course Criteria
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4.00 Credits
PUBLIC RELATIONS (MEDIATED TRACK)~ This course will introduce students to how public relations function in corporations, government, nonprofit organizations, and other institutions and provide an overview of many facets of public relations: its history, development, ethics, practice, and application. We will look at the process of public relations, including research, planning, implementation, and evaluation of public relations campaigns, survey techniques, strategies and tactics used by public relations practitioners, and how to practice public relations effectively and ethically in today's global society. Analysis of case studies gives students the opportunity to apply public relations concepts to a realistic situation and to begin to understand the actual, creative challenges available in the public profession.
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4.00 Credits
SPORTS JOURNALISM (MEDIATED TRACK)~ This course is an overview of sports journalism and includes the study of story development from a single idea to a published story in the field of sport. This course examines the various elements necessary to bring a sporting event from the playing field to the public through the print media. Topics include types of print media, the role of sports department personnel, coverage of the sporting event, developing contracts, gaining access to sports figures, interviewing, and story development. The course focuses on developing effective writing skills by approaching sports writing as a process. Also listed as Writing 246.
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4.00 Credits
MEDIA AND MULTICULTURALISM (MEDIATED OR INTERCULTURAL TRACK)~ In a world pervaded by communication technologies, many of our perceptins about current affairs, others, and social realities are based on the types of information provided to us by the media. One result of this situation is that we witness the rise of different trends in and out of group consciousness. For the first time in the history of humankind, groups and individuals began to see themselves from outside as well as from inside. This course will initiate a critical exploration of representations and misrepresentations in the media of African-Americans, Hispanics, Asians, Native Americans, women, gays and lesbians, and other traditionally under-represented groups, and prepare students to critically evaluate information they receive from the media about these groups.
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3.00 Credits
PRINCIPLES OF ADVERTISING (MEDIATED TRACK)~ This course is designed to introduce students to the theory and application of creativity in advertising. Based on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this course moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. It covers a range of topics including the nature of creative strategy to various media. Students will also learn how advertising is evolved and regulated and learn about key social issues and consumer problems with advertising. The emphasis throughout the course is on developing good advertising based on solid strategic thinking, and students will be required to write, design and present original advertisements and critique various advertisements.
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3.00 Credits
COMMUNICATION BETWEEN CULTURES (INTERCULTURAL TRACK)~ Communication channels carry our symbolic universe, create our perceptions of reality, and act as sources of influence. This course will include an examination of international and national, as well as private and public channels of communication. The emphasis will be on the effects of changing communication patterns and strategies on family structures, institutional structures, personal identity, gelief systems, and cultural values. The course will examine the reciprocal nature of communication and will stress the interplay between individuals and their cultures. Different countries and cultures will be the focus in different years the course will be offered.
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3.00 Credits
THE ENGLISH LANGUAGE: A LINGUISTIC INTRODUCTION (RHETORICAL TRACK)~ See Communication 254 for a description of this course. Also listed as English 252.
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4.00 Credits
THE ENGLISH LANGUAGE: A LINGUISTIC INTRODUCTION (RHETORICAL TRACK)~ This course traces the historical development of the English language from its Indo-European origins down to present day U.S. speech, with a special emphasis on the various contemporary American dialects. In studying this long evolution of our native tongue, students will be introduced to modern linguistic techniques and terminology. Some fieldwork in local dialects will be required. A revised version of this course is offered for three credit hours as Communication 252. A student may receive credit for only one of these courses. Also listed as English 254.
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4.00 Credits
DESKTOP PUBLISHING (MEDIATED TRACK)~ The increasing emphasis on a multimedia environment has forced journalism organizations to generate reader interest in its paper forms, particularly under the demand of traditional revenue models. We will examine the state of desktop publishing in news media as well how to integrate current trends in the creation of professional and academic documents. Thus, a firm understanding of media literacy as it relates to content production is imperative. This course focuses/teaches uses of current software for various types of document design. Students will learn how to integrate text, graphics, and photographs to create a variety of professional quality documents for journalistic and general professional use. Upon completion of the course, students will be able to combine their understanding of mass communication theoretical perspectives with common techniques for getting and maintaining a media consumer's attention.
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4.00 Credits
WEB DESIGN (MEDIATED TRACK)~ This course presents topics related to basic Web design principles. We will explore Web usability, changes in the online information landscape, as well as issues confronting Web designers. We will learn the Macintosh operating system, Web design standards, Dreamweaver current software and its components, and learn to develop unique, basic Web pages.
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1.00 - 4.00 Credits
SPECIAL TOPICS IN COMMUNICATION: SEMINAR~
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