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MRKT 326: Principles of Marketing
3.00 Credits
The University of Findlay
3 semester hours This course covers the development of basic concepts and principles in the field of marketing. The fundamentals of the marketing mix and marketing's role in the community, company, and economy are emphasized.
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MRKT 326 - Principles of Marketing
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MRKT 377: Consumer Behavior in Marketing
3.00 Credits
The University of Findlay
3 semester hours Prerequisite: MRKT 326 The acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts. The consumer-firm relationship in terms of concepts drawn from contemporary social sciences as related to present and prospective business activities is covered.
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MRKT 377 - Consumer Behavior in Marketing
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MRKT 385: New Product Research And Development
3.00 Credits
The University of Findlay
3 semester hours Prerequisites: MRKT 326 and BUAD 390 This course covers the role of potential demand research in identifying new products in the market, developing the product, and answering marketing questions related to planning, launching, and managing new products. 76
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MRKT 385 - New Product Research And Development
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MRKT 400: Topics in Marketing
3.00 Credits
The University of Findlay
3 semester hours Prerequisite: MRKT 326 The content of this course will change and will cover such topics as sales management, promotional strategy, international marketing, marketing for non-profit organizations, and data base marketing information systems.
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MRKT 400 - Topics in Marketing
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MRKT 445: Professional Selling
3.00 Credits
The University of Findlay
3 semester hours The role of a salesperson in a dynamic economy is covered in this course. The course will deal with professional selling, effective communication, contacting prospects, and sales interview techniques.
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MRKT 445 - Professional Selling
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MRKT 477: Advertising And Public Relations
3.00 Credits
The University of Findlay
3 semester hours Prerequisite: MRKT 326 This course covers the principles, nature, and functions of advertising, the preparation of layouts, the writing of copy, and the selection and evaluation of media. The coordination of advertising with other marketing efforts and social implications of advertising are also addressed.
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MRKT 477 - Advertising And Public Relations
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MRKT 480: Retail Management
3.00 Credits
The University of Findlay
3 semester hours Prerequisite: MRKT 326 Principles of retail store management including pricing, profit determination, inventory decisions, and merchandise planning decisions are covered in this course. A managerial approach to retail strategy is emphasized.
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MRKT 480 - Retail Management
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MRKT 485: Marketing Management
3.00 Credits
The University of Findlay
3 semester hours Prerequisite: MRKT 326 A senior-management approach to general control of all marketing activities with detailed study of interrelationships between marketing and value chain activities is utilized. The case study method is used in this course.
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MRKT 485 - Marketing Management
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MRKT 495: Seminar in Marketing
1.00 - 3.00 Credits
The University of Findlay
1 to 3 semester hour(s) Prerequisite: four courses in marketing This course is designed for special studies and research in the student's major. This course is open for individual or seminar group work.
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MRKT 495 - Seminar in Marketing
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MRKT 499: Marketing Internship
6.00 - 12.00 Credits
The University of Findlay
6 to 12 semester hours Prerequisite: junior or senior standing A one-semester work experience with a business firm supervised by the faculty. Details available from the program director, the business intern adviser, or the Office of Professional Experience Programs.
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MRKT 499 - Marketing Internship
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