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Course Criteria
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3.00 Credits
A study of the theories and approaches required to effectively perform and manage the sales function. Students will make a sales presentation and participate in experiential exercises to reinforce elements of the professional selling process, including developing professional relationships, communications skills, handling questions, listening, prospecting and closing the sale. Prerequisite: BUAD 326.
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3.00 Credits
Study of opportunities and problems of starting and managing a small business. All management aspects of owning and operating a small business will be covered: finance, marketing, accounting, operations. Prerequisites: ECON 222, BUAD 326, BUAD 329, ACCT 222.
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3.00 Credits
Management of the production function in both manufacturing and non-manufacturing institutions; design and control decisions; qualitative and quantitative problem-solving techniques; designing products; designing production facilities; planning for and controlling production, inventory and quality. Prerequisites: BUAD 321, MATH 220, BUAD 230.
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3.00 Credits
The role of the international manager with regard to the environment of international business; topics include international management, international marketing, cross-cultural management, and the role of multinational corporations. Prerequisites: ECON 222, BUAD 326, BUAD 329, BUAD 424.
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3.00 Credits
An in-depth study of the consumer and the relation of consumer behavior to pricing, advertising, product design, and research. Prerequisite: BUAD 326.
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3.00 Credits
A structured field experience in a profit or nonprofit organization of at least ten weeks duration. Students will be required to work the regularly scheduled hours of the office providing the internship. This course counts towards the Finance, Marketing, and Management Concentration in the Business Administration major. This course may be repeated once for elective credit.
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3.00 Credits
Study of international trade and finance theory, including comparative advantage, barriers to trade, balance of payments problems, and exchange rates. Study of the framework within which international business is conducted. Prerequisites: ECON 323, ECON 324 or permission of the instructor.
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3.00 Credits
The study of the objectives, functions, and organization of human resources programs. Emphasizes job evaluation, selection and placement, education and training, safety and health, employee services, employee relationships, industrial relations, and personnel research. Prerequisite: BUAD 329.
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3.00 Credits
Quantitative methods employed in managerial decision-making; linear programming formulations; regression; decision analysis. Prerequisites: COMP 360, ECON 221 and MATH 220.
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3.00 Credits
Students will analyze case problems highlighting the marketing programs of businesses in different industries and formulate a comprehensive marketing mix consisting of product, promotion, distribution and pricing strategies to improve the company's marketing efforts and effectiveness. Prerequisites: BUAD 326.
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