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Course Criteria
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3.00 Credits
Prerequisite: COM 327. Organizations examined in terms of unique, complex sets of communication patterns distinguishing one organization from another. Basic ethnographic research skills developed and practiced in semester-long projects. Emphasis on an organization's values, material artifacts, oral and mediated communications, rhetoric, (e.g., public relations, advertising), and folklore.
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3.00 Credits
Prerequisite: COM 322 or 325 or 327 or consent of instructor. Principles and techniques for evaluating an organization's communication practices and promoting effective change in those patterns. Emphasis on developing consultant resilience and resourcefulness. Course topics and assignments address consultant challenges faced in a variety of organizational settings (e.g., business, government, non-profit, etc.) and functions (e.g., public relations, training, sales, etc.).
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3.00 Credits
Prerequisite: COM 341 or consent of instructor. Explores artifacts including public address, film and architecture from a rhetorical perspective. The perspective is informed by contemporary and traditional criticism including Neo-Classical, Burkean, Feminism and Eclectic approaches.
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3.00 Credits
Prerequisite: COM 341, 441 or consent of instructor. Study of the persuasive strategies of religious faith healers. Emphasis on audiences and patterns of argument, organization, style, and delivery.
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3.00 Credits
COM 200 or consent of instructor. Study of messages conveyed through means other than words. Exploration of meaning constructed by touch, gesture, vocal qualities, posture, artifacts (e.g., clothing, jewelry, etc.), the built environment, space, and other modalities.
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3.00 Credits
Prerequisite: COM 200 and 270 or consent of instructor. Study of layout and design as it applies to desktop publishing with practical application of design fundamentals for a variety of practical assignments (e.g., brochures, newsletters, Web pages). Emphasis on use of desktop publishing for the public relations/advertising practitioner and the employment of software packages needed for effective layout and design.
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3.00 Credits
Prerequisite: COM 160 or 265 and 340 or consent of instructor. A seminar encompassing the development of mass communication, the obligations of the press, radio and television, the government and the right to know, censorship, invasion of privacy and other effects of mass communication.
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3.00 Credits
Prerequisite: COM 260 or 380 or consent of instructor. Examination of the core components of contemporary advertising in an environment of marketing, promotion, and specialization.
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3.00 Credits
Prerequisite: COM 221 or 340 or 341 or consent of the instructor. Concepts and strategies related to communication and collaboration in online/virtual communities. Theoretical perspectives informed by small group theory as well as communication and rhetorical theory. Classroom interaction and online WebCT environment. Participation, discussion and analysis of an existing virtual community.
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4.00 Credits
Prerequisite: COM 380 and consent of instructor. Application of advanced field video production techniques with emphasis on training and practice in long-term video production projects in a variety of genres. Emphasis on advanced camera techniques, digital editing, producing, script writing, and coordinating projects with clients, agencies or sponsors.
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