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MIS 499: Honors Work in Information Systems
2.00 - 3.00 Credits
University of North Carolina Wilmington
Prerequisites: Senior standing and admission to Cameron School of Business. Independent work for honors students.
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MKT 343: Marketing Intelligence and Communication
3.00 Credits
University of North Carolina Wilmington
Prerequisites: MKT 340, a grade of "C- " or better in QMM 280 and admission to Cameron School of Business. Analysis/interpretation of data and communication of findings to allow for effective marketing decision making. Emphasis on the use of qualitative and quantitative data from large internal and external databases with interpretive results communicated in the form of business letters and internal memorandums.
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MKT 345: Sports Marketing
3.00 Credits
University of North Carolina Wilmington
Prerequisites: MKT 340 and admission to Cameron School of Business. Examination of the application of marketing concepts to sports events and the use of sports as a marketing tool by other organizations. An emphasis on the use of sports within the total marketing mix.
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MKT 441: Customer Relationship Management
3.00 Credits
University of North Carolina Wilmington
Prerequisites: MKT 340, MIS 213 and admission to Cameron School of Business. An introduction to the application of database techniques and skills in creating customers and establishing and maintaining profitable customer relationships. The various ways databases can assist the marketing manager, e.g. direct marketing, promotion planning, segmentation and positions studies, etc., will be exhibited and explained. Focuses on the efficient expenditures of marketing resources and increasing marketing return on investment.
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MKT 442: International Marketing
3.00 Credits
University of North Carolina Wilmington
Prerequisites: INB 300, MKT 340 and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.
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MKT 442 - International Marketing
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MKT 443: Marketing Research Design
3.00 Credits
University of North Carolina Wilmington
Prerequisite: MKT 343 and admission to Cameron School of Business. The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.
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MKT 444: Internet Marketing
3.00 Credits
University of North Carolina Wilmington
Prerequisites: MKT 340, MIS 213 and admission to Cameron School of Business. Project oriented course designed to provide students with the technical and marketing skills required to manage and launch an effective Internet business strategy. Empha- sis on the application of marketing principles and practices to web marketing and electronic commerce.
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MKT 445: Marketing Strategy
3.00 Credits
University of North Carolina Wilmington
Prerequisites: MGT 350, MKT 343, 349, 443, senior standing and admission to Cameron School of Business. Concepts of demand analysis, formulating marketing strategy, establishing policies and procedures, coordinating marketing action, and evaluating performance.
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MKT 491: Directed Individual Study
1.00 - 6.00 Credits
University of North Carolina Wilmington
Prerequisites: Junior or senior standing, consent of the department chairperson and admission to Cameron School of Business.
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MKT 491 - Directed Individual Study
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MKT 495: Seminar in Marketing
1.00 - 3.00 Credits
University of North Carolina Wilmington
Prerequisites: MKT 340 and admission to Cameron School of Business. Special topics in marketing not addressed in depth in other courses. May be repeated under a different subtitle.
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