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Course Criteria
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3.00 Credits
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior. Prerequisites: a minimum grade of "C" in ENG 3100 or BE 3340 (business majors only), and MKT 3050 with a minimum grade of "C" (2.0). (MULTI-CULTURAL; CROSS-DISCIPLINARY)
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3.00 Credits
Techniques involved in the specification, collection, analysis, and reporting of marketing information. The analysis will include experimental design, analysis of variance, and other univariate and multivariate analyses. Prerequisites: a minimum grade of "C" in ENG 3100 or BE 3340 (business majors only), MKT 3050 with a minimum grade of "C" (2.0), ECO 2200, and senior standing. (WRITING; NUMERICAL DATA) (ND Prerequisite: passing the math placement test or successful completion of MAT 0010.)
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1.00 - 3.00 Credits
No course description available.
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1.00 Credits
The Foundation of Officership course introduces students to issues and competencies that are central to a commissioned officer’s responsibilities. These initial lessons establish a framework for understanding officership, leadership, and Army values. Additionally, the course addresses "life skills" including fitness and time management. MSL 1001 is designed to give the student an accurate insight into the Army profession and the officer’s role within the Army. The course teaches leadership topics beneficial to any future leader as well as introducing students to a military lifestyle. The course is open to all students and has no military obligation. The MSL 1001 Leadership Lab consists of skill training and confidence building in subjects such as rappelling, paintball, one rope bridge, military weapons firing, night compass course, orienteering, and other selected subjects.
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1.00 Credits
The Basic Leadership course builds on the experience of the first term and further broadens the introduction to the Army as well as to the leadership skills and the "life skills" needed by an Army officer. The course covers a variety of leadership and communication topics including: goal setting, problem solving methodology, briefings, effective writing, and listening and speaking skills. MSL 1002 teaches leadership topics beneficial to any future leader as well as introducing students to a military lifestyle. This course is open to all students and has no military obligation. The MSL 1002 Leadership Lab consists of skill training and confidence building in subjects such as rappelling, paintball, one rope bridge, military weapons firing, night compass course, orienteering, and other selected subjects.
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2.00 Credits
This course trains students in the physical fitness standards identified by the U.S. Army. This includes education on how constructive personal choices promote fitness, health, and wellness. The course prepares Army ROTC cadets to meet and exceed the physical requirements of the Army, but is also open to non-ROTC students. (CORE: PHYSICAL ACTIVITY/WELLNESS)
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1.00 Credits
This course is a continuation of MSL 1101, with more emphasis on student-led exercise sessions. Like MSL 1101, this course is specifically designed to prepare Army ROTC cadets to meet and exceed the physical requirements of the Army. It satisfies Cadet Command’s requirements that all contracted ROTC cadets receive physical training and maintain the Army’s individual fitness standards. MSL 1102 is an excellent preparation for the physical requirements of the MSL 3000 level courses. This course is also open to non-ROTC students.
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2.00 Credits
This course studies individual leadership characteristics and styles and what makes them successful or unsuccessful in different situations and environments. The course also provides an introduction to practical leadership skills required of a small group leader. Course topics include: leadership principles and characteristics, military written and oral communications; use of the map and compass for land navigation; small unit tactical operations. MSL 2001 continues with leadership instruction appropriate for any future leader, but is especially useful for students demonstrating the potential and desire for possible service as a US Army officer. The course is open to all students and has no military obligation. The MSL 2001 Leadership Lab includes all the lab topics of MSL 1001 with additional focus on small unit leadership opportunities for emerging leaders. This course may be taken in conjunction with MSL 1001.
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2.00 Credits
The Leadership and Teamwork course examines how to build successful teams, various methods for influencing action, the importance of timing the decision, and creativity in the problem solving process. Students are assisted through the officer pre-qualification process to insure their preparation to begin the demanding two-year Advanced Course curriculum that begins with MSL 3001. MSL 2002 is designed for students demonstrating the potential and desire for possible service as a US Army officer. The course is open to all students and has no military obligation. The MSL 2002 Leadership Lab includes all the lab topics of MSL 1002 with additional focus on small unit leadership opportunities for emerging leaders. This course may be taken in conjunction with MSL 1002.
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5.00 Credits
At the month long Leader’s Training Course (LTC) students will be given the opportunity to learn, develop, and practice leadership within a challenging, stressful and competitive framework. The LTC environment (similar to the Outward Bound program) provides students an opportunity to demonstrate overall officer potential and characteristics such as loyalty, duty, respect, selfless-service, honor, integrity, personal courage and leadership. Successful completion of LTC requires a cadet to meet or exceed the standard in a variety of objective evaluations. Normally taken the summer following the sophomore year as substitute for the first two years of ROTC (ROTC Basic Course). This course fulfills the requirements for entry into the ROTC Advanced Course. Training is conducted at Ft. Knox, Kentucky, about an hour south of Louisville, Kentucky. Transportation and expenses are paid for by the government. To receive five hours credit, a student must register and pay a fee to the University. Prerequisite: completion of sophomore year of college, cumulative GPA of 2.0, and selection by the department.
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