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Course Criteria
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3.00 Credits
The study of factors related to the management of broadcast and cable stations, including finances, human resources, programming, sales, regulation, and promotion and marketing. Prerequisites: COM 2300, COM 2316, COM 3316 and junior or senior standing, or consent of the instructor.
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3.00 Credits
The course introduces the student to the basic techniques of producing single camera, non-fiction programs. Students will produce programs that fall within a variety of genres, including news, public affairs, documentary, essay/commentary, PSAs and promotional. The course examines both the technical and analytical aspects of the production process. Areas covered include concept and storyline development, treatments, scripting, planning, camera techniques, lighting, editing, and exposure to non-fiction styles and genres. Prerequisites: COM 2316 and COM 3316; registration is restricted to students admitted to the B.S. degree in Communication, Electronic Media/Broadcasting.
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3.00 Credits
Governmental regulation of broadcasting and electronic media, detailing the FCC and other agencies relationships; emphasizing early broadcast legal history, administrative rulemaking, programming, licensing, renewals, content controls, ownership, fairness, political advertising, copyright and emerging media. Prerequisites: COM 2300 and COM 2316.
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3.00 Credits
An advanced course which uses case studies to examine public relations problems and their solutions. Students receive practical guidance in the creation of public relations messages and products. Prerequisites: COM 3318 and COM 3618, or permission of the instructor. (WRITING)
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3.00 Credits
A course designed to allow students to research, write, produce and edit a number of electronic media/broadcasting projects suitable for television news and sports. Topics covered include news and sport videography and audio, and field production and editing. Prerequisites: COM 2612 and COM 4316.
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3.00 Credits
This course is designed to teach the student how to prepare an entire advertising campaign from start to finish. As such, it will incorporate knowledge gained from the variety of courses the student has had previously. Prerequisites: senior standing, COM 2700, and either COM 3302 or COM 3640, or permission of the instructor.
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3.00 Credits
A course designed to prepare students to apply the elements and conduct the strategic development of an advertising campaign for a national student competition. The course will cover advanced advertising campaign principles and techniques, and it will provide opportunities to implement both in an agency-like setting. Prerequisites: COM 4400 and permission of the instructor.
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3.00 Credits
The course is designed to give upper-level video production students an opportunity to produce professional quality, non-fiction programs, including news, public affairs, documentary, essay/commentary, magazine format, and promotional videos. The course expands on the production skills covered in Video Production I and provides more in-depth analysis of the production process. The course covers advanced production techniques, advanced edit techniques, budgets, copyright, grant writing, distribution, marketing, and career options. Prerequisites: COM 2316, COM 3316, and COM 4316; registration is restricted to students admitted to the B.S. degree in Communication, Electronic Media/Broadcasting.
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3.00 Credits
Examines the educational preparation and requirements, as well as the professional standards, for public relations practitioners. The course analyses developments which impact the interface between organizations, their publics, and the social environment in which they operate. It is also a critical study of the role of public relations in different organizational settings. Corequisite or prerequisites: COM 4318 and senior standing, or consent of the instructor.
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3.00 Credits
The course examines how technology has transformed traditional mass media, and prepares students for working in a converged media environment. Students will create multi-media content for the Department of Communication’s converged media web site. Prerequisite: COM 2610, COM 3302, or COM 3618. (COMPUTER)
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