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CJ 365: History of Media
3.00 Credits
University of New Mexico-Main Campus
The course will exlore the development of communication media in the United States and the social and cultural contexts within which media emerged and evolved over time.
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CJ 371: Persuasive Writing
3.00 Credits
University of New Mexico-Main Campus
Writing the editorial essay, the column and other interpretive matters. Prerequisite: 271.
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CJ 372: Copy-Editing and Makeup
3.00 Credits
University of New Mexico-Main Campus
Practice in editing and presenting news copy by headlines, typography, page makeup and video display terminal. Pre- or corequisite: 271.
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CJ 373: Magazine Writing
3.00 Credits
University of New Mexico-Main Campus
The process of writing and marketing fiction and non-fiction for magazines.
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CJ 374: Desktop Publishing
3.00 Credits
University of New Mexico-Main Campus
Introduction to writing, editing and designing newsletters and other short publications using personal computers and desktop publishing software. Emphasis will be on the layout and design of newsletters with special attention to readability. Basic competency in the use of personal computers is required.
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CJ 375: Intermediate Reporting
3.00 Credits
University of New Mexico-Main Campus
Emphasis on reporting complex affairs, the news feature story, developing and covering beats and specialized interests. Prerequisite: 271.
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CJ 376: Media Management
3.00 Credits
University of New Mexico-Main Campus
This course is designed to provide insights into the management and ownership aspects of running a media company. Attention will be given to leadership skills and the complex operations of media companies.
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CJ 380: Introduction to Advertising
3.00 Credits
University of New Mexico-Main Campus
Theory, strategy and techniques of advertising and advertising campaigns. Prerequisite: 171L.
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CJ 380 - Introduction to Advertising
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CJ 381: Advertising Media Planning
3.00 Credits
University of New Mexico-Main Campus
Development of media strategy for integrated marketing communications and the appropriate media for specific advertising messages to target audiences. The fundamentals of media evaluation, selection, cost, scheduling, and media audience research.
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CJ 384: Advertising Creative[
3.00 Credits
University of New Mexico-Main Campus
Advertising Copywriting.] ( 3) The theory, strategy and practice of developing advertising copy for use in a variety of print and electronic media formats. Prerequisite: 380.
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