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Course Criteria
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4.50 Credits
This is an introductory course dealing with the theory, practice and techniques of advertising. The role of advertising and sales promotion in the economy is considered. The course includes a general survey of the kinds and purposes of media, the psychological implications of typical appeals and limited practice in promotional programming. The student coordinates advertising, display and publicity in the context of a realistic sales promotion program. It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201 and BSAD 1202.
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4.50 Credits
A practical presentation of direct marketing methods and techniques covering telemarketing, direct mail, television, newspapers and magazines is offered. Topics presented include creating and producing direct marketing messages, media analysis and selection, and operational management. This course is a practical, hands-on experience for business managers/marketers and a skill developer for the direct marketing professional. Only offered in the Spring quarter. It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201 and BSAD 1202.
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4.50 Credits
This course acquaint the student with the fundamentals of retail store organization and management, including store location, layout, buying, pricing operation, advertising, display and analysis associated with merchandise handling. When appropriate, metropolitan area retailers are invited to discuss the actual application of various retailing activities: e.g. buying, advertising and inventory control. Prerequisites BSAD 1010 or equivalent
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4.50 Credits
This course is an overview of non-profit organization and management emphasizing role of the not-for-profit sector in community service and development. Topics will include finance and budgeting (accessing public and private sector grant monies), management and personnel, ethics, scope of services (education, health, arts and culture, youth, community, environmental, and human services) and the interdependence of business, government and the nonprofit sector.
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4.50 Credits
This course explores the origin and philosophy of quality management and the considerations that go with adopting such a philosophy. This concept, that quality products and services best determine the success of an organization, is a blending of the old and the new, foreign and domestic. The student is introduced to the history of quality management and the pivotal individuals involved in the development of the philosophy. The course introduces the ramifications of adopting a quality management philosophy and how it impacts management and the individual worker.
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4.50 Credits
Emphasis is given to the first-line supervisor's needs for a working understanding of the functions of management, teamwork, cultural diversity and practical aspects of motivation. This course also emphasizes developing an ability to constructively self-evaluate with a view toward developing attitudes, habits and skills which lead to effective, and personally rewarding, supervisory skills. Course is offered On-line and as a Hybrid
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4.50 Credits
This is an introduction to the theory and practice of management of the organization. The various schools of management theory are discussed. Special attention is devoted to the process of planning, decision-making, organizing, leading and controlling the organization. Course is offered On-line and as a Hybrid
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4.50 Credits
Foreign competition has had a severe impact on the US economy and has created a need for business to improve the quality of goods and services and the productivity of the workforce in order to regain its competitive position. This course presents the management principles and statistical methods that have been adopted successfully by many foreign firms. Emphasis is placed on management's responsibility to make system changes to improve quality and productivity, to include obligations relative to customer satisfaction, the design and development of products/services and the use of statistical methods for management, control and improvement. The student selects and implements a project using the techniques of statistical process control and learns strategies for evaluation and continued improvement of the product or service.
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4.50 Credits
Business Logistics is a study of the acquisition, storage, use, packaging, transportation and distribution of materials and products. Topics covered include: management of materials and physical distribution; transportation choices, regulation and rates; traffic management; product storage, warehousing, handling and packaging; inventory management; acquisition and production scheduling; order entry and processing; logistics systems design and operation; and international logistics.
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2.00 Credits
This course explores the basic concepts in managing the flow of materials in a supply chain. It includes a complete overview of material flow, from internal and external suppliers to and from the organization. The course is offered in partnership with APICS (the Association for Operations Management.
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