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Course Criteria
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0.00 Credits
Examines topics in the teaching and evaluation of business principles in the high school curriculum. Generally taken during the junior year. Prerequisite: BUS 319 or permission. Offered spring term.
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3.00 Credits
A study of all aspects of marketing communication. Both personal and impersonal efforts are considered, ranging from sales to advertising. A managerial approach is taken with the emphasis on strategic decision-making applied to marketing communication. Integration of sales promotions programs and public relations is also covered. Prerequisite: BUS 251.
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2.00 Credits
A study and experience in the methods and materials of teaching business principles in the secondary schools, including keyboarding competency in secondary schools. Prerequisite: BUS 317, 319, 321, or permission and enrolled in professional term. Offered fall term.
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3.00 Credits
An introduction to modern quantitative methods used in decision-making in business. Topics include linear models, simplex method, network and scheduling models, inventory models, decision theory, transportation method, and other methods. Prerequisite: Math certification and cognates, or permission. (MTH 115 or 235 recommended.) Offered alternate fall terms.
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3.00 Credits
An examination of the legal rights and responsibilities present when business entities are operated in various forms, including sole proprietorships, partnerships, corporations, and limited liability corporations. Students learn (1) how to create and terminate agency relationships; (2) the advantages and disadvantages of the various forms of business entities; (3) the bankruptcy system in the United States, and will be able to describe the key features of Chapter 7 and Chapter 11 bankruptcies; and (4) the general rights and responsibilities of bailees, bailors, landlords, and tenants. Prerequisite: At least junior standing or permission.
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3.00 Credits
An overview of management of U.S. enterprises operating in the international context. Using case studies and application of relevant theories from management and economics, students consider ways in which cultural, economic, political, and social differences affect management of business. Students successfully completing this course will be able to identify the various components of the international business environment and understand the interrelationships among them, critically evaluate international business situations and identify potential outcome alternatives, and develop action plans that will explicate and accommodate anticipated changes in the international business environment. This course fulfills the Cultural Perspectives requirement of the Doane Plan. Prerequisite: BUS 242.
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3.00 Credits
An introduction to International Marketing, focusing on the competitive rigors of today's global business environment. The successful marketing student must be globally aware and have a marketing frame of reference that goes beyond a country or given region, and encompasses the world. Students will develop global awareness and build skills related to strategic planning and organizing for global markets. They will be able to explain how products and services can be adapted to reflect international differences, and how advertising and promotion methods can either communicate a common message to the world or be adapted to each and every community. This course fulfills the Cultural Perspectives requirement of the Doane Plan. Prerequisite: BUS 251.
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3.00 Credits
An examination of current theories of international trade and finance. Emphasis is placed upon understanding financial decision-making in a global setting. Students successfully completing this course will be able to: 1) demonstrate understanding and application of partial- and general- equilibrium models of international trade; 2) explain the concept of comparative advantage and its determinants; 3) evaluate the effects of international trade policies on economic welfare and relevant markets; 4) identify risks associated with doing business globally; 5) recommend financial tools that can be used to reduce risk, and 6) apply the theoretical material to critically evaluate real world issues in international trade and finance. Prerequisite: ECO 203. (Cross-referenced with ECO 358.)
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3.00 Credits
An introduction to the risks and returns of investing both domestically and globally. Emphasis is placed upon understanding the characteristics and valuation of common financial securities, including stocks, bonds, mutual funds, futures, and options, as well as the financial markets in which they trade. In addition to the theories of investments, personal investing issues are addressed and students make investment decisions on the $50,000 Martin portfolio. Upon successful completion of this course, students will be able to: 1) identify and differentiate the characteristics of the most common financial securities and markets, 2) apply financial tools and theories to measure risk and return associated with single securities as well as portfolios of securities, and 3) analyze risk and return factors that are relevant when making investment decisions. Prerequisite: BUS 226.
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3.00 Credits
An introduction to the American legal system, focusing on the roles and authority of the federal and state regulatory agencies. Students learn the rights and responsibilities of individuals and business entities in the context of several regulatory schemes, including: environmental issues (EPA), employment issues (EEOC), and safety issues (OHSA). Students will be able to identify and analyze business situations involving regulatory issues, and will be able to apply legal concepts to determine a recommended course of action for individuals and organizations.
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