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MKT 296: Lower Division Special Topics
1.00 - 6.00 Credits
Missouri Western State University
No course description available.
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MKT 301: Principles of Marketing
3.00 Credits
Missouri Western State University
Basic course defining marketing and its place within societies. Introduces the marketing concept, the marketing mix, and the marketing components of product, promotion, place, and price. Prerequisite: Completion of 45 credit hours including the General Studies Category One - Basic Skills courses.
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MKT 311: Consumer Behavior
3.00 Credits
Missouri Western State University
Offered: F, Sp. Considers the consumer's decision process as well as the effects of both internal and external factors upon consumer purchasing behavior. The course emphasizes the application of consumer behavior theory to the development of viable marketing strategies. Completion of General Psychology is recommended prior to taking Consumer Behavior. Prerequisite: MKT 301 and credit or concurrent enrollment in other Junior Core courses not yet taken.
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MKT 311 - Consumer Behavior
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MKT 351: Professional Selling and Sales Management
3.00 Credits
Missouri Western State University
Offered: F, Sp. An approach to professional selling that emphasizes the partnering aspects of relationship marketing. Includes the strategic planning of sales within a larger account strategy and managing a long-lasting relationship with the customer. The course includes aspects of sales management such as sales force motivation, monitoring and control, target setting, and selling in both consumer and business to business environments. Prerequisites: MKT301 and credit or concurrent enrollment in other Junior Core courses not yet taken.
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MKT 381: Advertising and Promotion
3.00 Credits
Missouri Western State University
Offered: F, Sp. The promotion mix: advertising, publicity, sales promotion and personal selling. Analyzes the management and application of promotional strategies. Prerequisites: Admission to the School of Business and completion of Junior Core.
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MKT 381 - Advertising and Promotion
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MKT 396: Upper Division Special Topics
1.00 - 6.00 Credits
Missouri Western State University
No course description available.
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MKT 396 - Upper Division Special Topics
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MKT 399: Upper Division Special Topics
1.00 - 6.00 Credits
Missouri Western State University
No course description available.
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MKT 399 - Upper Division Special Topics
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MKT 401: Marketing Research
3.00 Credits
Missouri Western State University
Offered: F, Sp. Application of scientific research techniques and statistical analyses of information (data) relative to sound marketing management decision-making. Prerequisites: Admission to the School of Business, completion of the Junior Core, and MKT 311.
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MKT 401 - Marketing Research
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MKT 431: Retail Management
3.00 Credits
Missouri Western State University
Offered: DD. A strategic approach to retailing which concentrates on planning, implementing and controlling such retail variables as location, personnel, merchandise, communication, price and the strategic methods of accomplishing specific objectives. Prerequisites: Admission to the School of Business and completion of Junior Core.
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MKT 451: International Marketing and Trade
3.00 Credits
Missouri Western State University
Offered: F. Applies marketing mix variables to the multinational market. Considers differences in cultural, legal, language and other environmental factors. The course also familiarizes students with commercial practices in internatinal trade. These include different methods of payment, exchange risk coverage, customs practices, and the use of foreign trade zones. Organizational strategies to enter foreign markets such as joint ventures, foreign subsidiaries, franchising and international tendering through joint bids are also covered. Prerequisites: Admission to the School of Business and completion of Junior Core.
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