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Course Criteria
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3.00 Credits
Prerequisite: COMM 141 and ENGL 104 or ENGL 204H This course focuses on reporting and news writing for print, broadcast, and online media, including newspaper, radio, television, and the Internet. Students will learn the basics of writing, rewriting, editing, and proofreading news copy, as well as how to identify and write for different audiences.
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3.00 Credits
Motion pictures are one of the most pervasive and influential of the mass media in today's society. Through the viewing of a number of films representing various cinematic genres (drama, comedy, western, adventure, horror, romance) students will be trained to develop an aesthetic appreciation for what distinguishes a good movie from a bad one, as well as to understand the important role that films play in shaping our culture and values. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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3.00 Credits
Prerequisite: COMM 121
This course concentrates on the principles, evolution, functions, and applied theories of public relations, including the social, ethical, and legal issues that impact the public relations function. The strategic practice of public relations in different contexts and environments, from corporate to non-profit, is discussed, as are careers in the profession.
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3.00 Credits
Prerequisite: COMM 121 This course examines the basic principles underlying the practice of advertising. Advertising theories and research, advertising roles and functions, media selection and management, and the planning and preparation of advertising campaigns are among the many topics covered.
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4.00 Credits
Prerequisite: COMM 121, approval of Communication Program Director This course introduces students to the professional concepts and technical skills of audio production, including targeting audience segments, editing scripts, audio signal basics, voice track digital editing, delivery styles, console use, microphone uses and patterns, mixing audio, and voiceover production.
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3.00 Credits
Prerequisite: COMM 121, approval of Communication Program Director This course introduces students to the professional on-air methods and techniques of broadcasting and podcasting. Topics include breath techniques, vocabulary development, voice exercises, on –air information delivery, speech techniques, commercial styles and copywriting, broadcast operational procedures and program formatic clocks.
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6.00 Credits
Prerequisite: COMM 121, approval of Communication Program Director This course introduces students to the professional concepts and technical skills of video production and editing using professional –grade equipment in studio facilities. The course includes the basics of field and studio camera shooting with an emphasis on video storytelling, picture composition, and beginning digital studio editing.
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1.00 - 3.00 Credits
Prerequisite: COMM 181 Students participate in on-campus media, including the online Pawprint news site, as reporters, editors, advertising sales representatives, and promotions coordinators. Opportunities are also available to work with the sports podcasting and production. Students select their work from a number of activities, including writing and reporting, editing, digital photography, and graphic illustrations. Note: The course may be repeated for as many semesters as the student desires, but only six credits can be earned as part of the Communictaion major. The course is open to all Maryville students who may participate for as many semesters as they wish. Cross-listed: See COMM 181, COMM 381
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1.00 - 4.00 Credits
Independant study courses are developed with the professor and requries Program Director’s approval.
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1.00 - 3.00 Credits
This topics course is offered periodically based on student demand, interest, and needs. The course content is developed by the individual course instructor and is based on topics of special interest to communication majors. For more information and a listing of current offerings, please see additional descriptons at www.maryville.edu/specialstudies.
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