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Course Criteria
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3.00 Credits
Prerequisite: BUS-280 (BUSINESS LAW I)An examination and study of sport contract law. Through the study of major American sports leagues and their unions, students will become familiar with government regulations and laws relating to professional and ameteur sports. They will learn to draft and negotiate contracts, and how to properly prepare for a sports negotiation. They will also learn to analyze the relationship between sports leagues and the media.
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1.00 - 6.00 Credits
No course description available.
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3.00 Credits
Prerequisite: MGMT-647 This course will examine the contemporary issues and trends impacting sport & entertainment business administration from a historical perspective to future trends in the industry. This course utilizes in-depth problem solving instruction and fosters critical thinking on a variety of contemporary issues in the sport & entertainment industry. Topics that will be covered in the course: Sport associations and governing bodies (NCAA, NAIA, MLB, NBA, MLS, NFL, IOC), The Olympic Movement, Issues /trends relating to NCAA legislation, conference realignment, NCAA reform, Issues/trends relating to ticketing, free agency, collective bargaining, revenue-sharing, salary caps, luxury taxes, and government subsidization of stadiums.
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3.00 Credits
Prerequisite: ECON-620 This course explores topics as they relate to fiscal and budgetary control of public and private organizations. Included are: forms of ownership, taxation, financial analysis, feasibility studies, economic impact studies, and insurance considerations. The course also analyzes business aspects of sport & entertainment industries from a collaborative perspective.
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3.00 Credits
Prerequisite: MKT-660 The objective of this course is to familiarize students with applications of relatively recent new product planning techniques. The course will emphasize use of market research data and marketing models for new product development and management. The main topics to be covered in this class are: product design, test marketing, product positioning, market segmentation, market share estimation, product packaging, advertising testing and promotion, brand equity, and global product planning.
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3.00 Credits
Prerequisite: MKT-660 This course will concentrate on the sponsorship & promotion elements in marketing. The sponsorship & promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship & promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.
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3.00 Credits
This course explores the impact of historical events on the lives of American women and, in turn, the many roles women played in shaping American history. Topics include native American womens lives; gender and family life under slavery; the impact of industrialization on women of different classes; the ideology of separate spheres; womens political activities including the anti-slavery movement, the suffrage movement, the 19th Amendment, and the resurgence of feminism in the 1960s; and transformations in the lives of modern women including work, politics, sexuality, con-sumption patterns, and leisure activities. Note: Fulfills state requirements. Cross-listed: See HIST 110/310; WS 310
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3.00 Credits
Prerequisite: ENGL 101 A study of the English and American traditions of literature by women. The course focuses on literary analysis and appreciation of fiction, poetry, memoirs, essays, and drama by classical and contemporary authors. The roles of women as authors and as characters will be considered within their historical and literary contexts. Cross-listed: See ENGL 119/319; WS 319
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3.00 Credits
This course uses theoretical frameworks from sociology and social psychology to examine womens issues and roles in contemporary society as well as their contributions to various disciplines. Topics include socialization, communication, health, media, leadership, sexual harassment, and violence. Womens contributions to history, politics, education, and science are highlighted. Cross-listed: See WS 351; SOC 251/351
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1.00 - 4.00 Credits
These courses are offered periodically based on the interests of our students and faculty. For more information and a listing of current offerings, please see additional descriptions at www.maryville.edu/specialstudies.
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