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MKT 475: Marketing Management (Capstone)
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 361, FIN-312; SENIOR STATUS Students apply marketing theory and strategy to business problems; integration and synthesis of all facets of marketing through case study.
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MKT 475 - Marketing Management (Capstone)
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MKT 493: Cooperative Education
1.00 - 3.00 Credits
Maryville University of Saint Louis
No course description available.
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MKT 493 - Cooperative Education
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MKT 496: Independent Study
1.00 - 3.00 Credits
Maryville University of Saint Louis
No course description available.
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MKT 496 - Independent Study
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MKT 497: Special Topics
1.00 - 3.00 Credits
Maryville University of Saint Louis
No course description available.
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MKT 497 - Special Topics
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MKT 499: Internship
1.00 - 4.00 Credits
Maryville University of Saint Louis
No course description available.
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MKT 499 - Internship
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MKT 660: Strategic Marketing
3.00 Credits
Maryville University of Saint Louis
Apply both management principles and marketing theory to strategic marketing problems, emphasizing long-range planning of marketing mix elements, consideration of marketing interface with other areas, and problem solving and decision making.
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MKT 660 - Strategic Marketing
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MKT 663: Consumer Behavior
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 660 This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumers ultimate decision process. It also explores marketing strategies that respond to the consumers needs.
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MKT 663 - Consumer Behavior
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MKT 673: Interactive Marketing
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 660 Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research and testing of creative strategies.
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MKT 673 - Interactive Marketing
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MKT 674: International Marketing
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 660 Students examine the special cross-cultural problems encountered by the international marketer. This analysis is applied to the development of marketing strategies and tactics.
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MKT 674 - International Marketing
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MKT 681: Advertising & Promotion
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 660 This course addresses the fundamental concepts of promotion management and applies them to a product situation. It examines the major issues facing the promotion manager.
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MKT 681 - Advertising & Promotion
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