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MKT 365: Promotion Management
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360 Students design and implement an integrated promotion mix to achieve organizational objectives.
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MKT 365 - Promotion Management
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MKT 370: Marketing The St Louis Region
3.00 Credits
Maryville University of Saint Louis
This course leaves the classroom to discover the great region of St. Louis by visiting civic leaders in their offices and learning from them first hand about marketing St. Louis to tourists, business and conventions.
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MKT 370 - Marketing The St Louis Region
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MKT 373: Interactive Marketing
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360; Minimum grade C- This course integrates the use of worldwide web technology, database marketing techniques, creative direct mail solutions, and other interactive marketing media to solve direct marketing problems.
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MKT 373 - Interactive Marketing
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MKT 375: Services Marketing
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360 Study management concepts relating to the marketing of services for profit and not-for-profit organizations.
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MKT 375 - Services Marketing
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MKT 393: Co-Operative Education
1.00 - 4.00 Credits
Maryville University of Saint Louis
No course description available.
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MKT 393 - Co-Operative Education
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MKT 415: Cross listed See SPORTS FINANCE Prerequisite: FIN 312
3.00 Credits
Maryville University of Saint Louis
This course explores contemporary examples from marketing sponsorship, facility construction and sport law to illustrate the crucial role that money plays in any sport business. Emphasis is placed on understanding how the receipt, disbursement and utilization of funds can foster future growth in the sport businesses. The course will deal with such issues as sports financial analysis, capital structuring and capital budgeting, profitable distribution systems and the management of financial risk.
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MKT 415 - Cross listed See SPORTS FINANCE Prerequisite: FIN 312
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MKT 470: Sales Management
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360, MGMT 321; Minimum grade C- Theory and techniques applied to managing a sales force.
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MKT 470 - Sales Management
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MKT 471: Advertising & Promotion
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360; Minimum grade C- Discover how to identify advertising problems and the development of advertising campaigns.
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MKT 471 - Advertising & Promotion
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MKT 472: Internet Marketing
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360; Minimum grade C- Note: This non-technical course focuses on finding profitable applications for marketing activity on the internet. The development of creative and profitable web sites, achieving operating efficiencies in service businesses, adding value in cyberspace, and managing businesses for a global marketplace. The course is a balance of knowledge and experiential cases to understand the new consumer behaviors and economics that are to be found in networked environments.
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MKT 472 - Internet Marketing
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MKT 474: Global Marketing
3.00 Credits
Maryville University of Saint Louis
Prerequisite: MKT 360; Minimum grade C- Study of the economic, social, cultural, political, legal and financial environments that firms must anticipate, respond and adapt to when formulating marketing plans for the global marketplace. The pace and complexity of regional integration and interdependence, cultural diversity, electronic communications and terrorism are creating new and difficult challenges for marketers.
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MKT 474 - Global Marketing
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