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Course Criteria
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: COMM 360 or permission of instructor. A critical examination of the news industry as practiced in the printed press, network and cable television, magazines, the Internet, and alternative press. Class examines the political economy of journalism, the sociology of journalistic practice, international news flows, ideological/political control of news, and mythological narrative forms within news.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisites: COMM 333 or 355 or permission of the instructor. Focuses on theories, research and applications of the social influence function of communication in a variety of organizational contexts. Examines traditional and nontraditional social influence theories and research as applied to organizational change.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: COMM 360, junior standing, or permission of the instructor. Focuses on use of media in presidential elections from 1952 to the present. Topics include image creation and management, and the relationship between media and voting behavior.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: COMM 360 or permission of instructor. Focuses on the ways in which citizens develop knowledge of, engage with, and practice politics through mass media and personal media forms. Students examine historical and contemporary practices of civic engagement and political organizing via media such as the alternative press, talk radio, rebel radio, letters-to-the-editor, the Internet, cinematic representations, public access television, and others. Students seek to understand the power available to citizens for political engagement via mediated communication forms.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: COMM 360 or permission of instructor. The persistent communication and display of symbols and rituals of political meaning are central to how political power is built and legitimately exercised. This course examines such symbols and rituals by focusing on public rituals such as elections, the State of the Union address, and wars; political symbols such as the American and Confederate flag, Statue of Liberty, and television news; and institutions and practices related to public memory, such as war memorials, historical reenactments, museum and theme park displays, and firm narratives.
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0.00 - 3.00 Credits
Lecture 2 hours; laboratory 2 hours; 3 credits. Prerequisite: junior standing or permission of the instructor. An examination of world cinema as a technology, a business, an institution, and an art form from its inception to the present. Emphasis is on the narrative fiction film, its technological and aesthetic development, economic organization, and socio-cultural context. Representative classic and contemporary works will be screened and analyzed. (cross-listed with THEA 471W/571)
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: COMM 360 or permission of the instructor. Course will define and explain the new media which are changing the production and reception of information, entertainment, and interpersonal messages; explore the place of humankind in relation to technology; investigate the influence of the U.S. in the acquisition of new technology and access to the spectrum by developing nations.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: junior standing and COMM 360. The role of television in the cultural, psychological, and economic life of America. The structure and design of television programs; and the history and function of television in reinforcing or altering public perceptions of ideas, events, and people. Major critical approaches are employed in examining television's social impact and global reach.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: junior standing, COMM 360, or permission of instructor. Course will introduce students to the principles of electronic media management, marketing, and promotion. Subjects will include the financing and economic structure of media organizations, personnel management, and the roles of media enterprises in the entertainment and information marketplaces.
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3.00 Credits
Lecture 3 hours; 3 credits. Prerequisite: junior standing, COMM 360, or permission of the instructor. An examination of the theory and practice of media programming techniques. Strategies and tactics to be studied include scheduling, program selection and development, and promotion. Television and radio will be emphasized, but new distribution platforms will also be considered.
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