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CO 215: Broadcast News reporting and Writing
3.00 Credits
Avila University
Techniques of news and sports writing for broadcast journalism including interviewing, writing scripts, and producing. Students shoot and edit their scripts and produce a show for the campus television station. This is a Communication Intensive course. Prerequisites: CO 125 and CO 327. SP.
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CO 216: Corporate Script Writing
3.00 Credits
Avila University
Techniques of writing promotional and corporate scripts with an emphasis on creative concepts. In addition to writing techniques, students plan, research, shoot and edit corporate video productions working with real clients. FA.
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CO 216 - Corporate Script Writing
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CO 217: Screenwriting
3.00 Credits
Avila University
Techniques of writing scripts for short film narratives, including writing actors' dialogue and production instructions. SP.
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CO 223: Principles of Shooting and Lighting
3.00 Credits
Avila University
An introduction to the theories of composition and lighting for film and digital video. Hands-on experience in shooting and lighting techniques. Prerequisite: AR 221. FA.
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CO 225: Mass Media and Society
3.00 Credits
Avila University
Examination of legal and ethical issues in mass media with emphasis on critical evaluation of the effects of media on society. Historical overview of communication media (newspaper, radio, television, film, magazine) including economic and technological developments. CORE-II. FA, SP.
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CO 235: Principles of Advertising
3.00 Credits
Avila University
Study of advertising from the agency perspective. Examination of the industry and its evolution nationally and internationally, including legal and ethical issues, creative process, evaluation criteria and use of media. FA.
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CO 235 - Principles of Advertising
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CO 270: Digital Media:Imaging
3.00 Credits
Avila University
Introduction to industry standard digital tools and techniques for image acquisition, creation and manipulation (i.e. Photoshop, Illustrator, etc.) for graphic design purposes. Fundamental concepts using vector and raster (pixel-based) images, industry best practices and other issues related to image design are covered. I
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CO 270 - Digital Media:Imaging
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CO 271: Digital Media:Page Layout Software
3.00 Credits
Avila University
Industry standard software for page layout and document design. Basic layout design concepts, such as eye flow and sequence, page composition, using type and images. Developing practical and commercially viable skills. Prerequisite: AR/CO 270.
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CO 271 - Digital Media:Page Layout Software
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CO 312: Writing Plans,Proposals,and Presentations
3.00 Credits
Avila University
Writing business plans, advertising proposals, and various types of presentations encountered in an advertising/public relations context. Prerequisite: CO 125 or EN 112. FA.
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CO 312 - Writing Plans,Proposals,and Presentations
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CO 317: Promotional Writing
3.00 Credits
Avila University
Strategies in promotional writing, including news releases and advertising copy. Prerequisite: CO 125 or EN 112. FA.
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CO 317 - Promotional Writing
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