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BU 312: Consumer Behavior
3.00 Credits
Avila University
Analysis of internal factors influencing consumer behavior and identification of variables basic to the segmentation of consumer markets. Prerequisites: BU 310 (or concurrently) and PY 101. SP.
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BU 313: Promotion Strategy
3.00 Credits
Avila University
Examination of the variables of the promotional mix (advertising, publicity, personal selling and sales promotion) and their role in marketing processes. Focus is on managing both interpersonal and mass communications, including positioning issues, message strategies and creative appeals; media evaluation, selection, and placement; and the implementation of sales promotions. Prerequisite: BU 310. FA.
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BU 316: Personal Selling
3.00 Credits
Avila University
Principles and methods of effective personal selling, customer analysis and methods of sales presentations, and planning and coordinating the sales function. Prerequisite: BU 310. SP.
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BU 321: Management
3.00 Credits
Avila University
Principles of management applicable to any organization including functions, processes, and behavior concepts. Prerequisite: Junior standing FA, SP, SU.
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BU 322: Organizational Behavior and Development
3.00 Credits
Avila University
The study of the structure, individual and group behavior, and development of organizations. This is a Communication Intensive course Prerequisite: BU 321. FA, SP.
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BU 323: Personnel Management
3.00 Credits
Avila University
Study of human resource management as an integral function of an organization. Areas emphasized are employee influence and human resource flow. Prerequisite: BU 321. FA.
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BU 325: Labor-Management Relations
3.00 Credits
Avila University
Basic labor-management relations history, development, and applications. Prerequisite: BU 321. FA.
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BU 326: Operations Management
3.00 Credits
Avila University
Analysis of the methods and techniques utilized in the operations areas of organizations including the production and manufacturing function. Prerequisites: BU 321 and EC 241. FA.
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BU 330: Finance
3.00 Credits
Avila University
Study of financing organizations with an emphasis on corporations. Prerequisites: AC 202, EC 202, 240 and MA 115 or 120. FA, SP, SU.
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BU 331: Investments
3.00 Credits
Avila University
Analysis and evaluation of the major types of financial investments. Prerequisite: BU 330. SP.
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