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MKT 430: Sales Management
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisites: MKT 300. A study of the methods and procedures involved in selection, training, organization, compensation, supervision and evaluation of the sales force, using the modified case method of instruction
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MKT 444: Retail Management and Strategy
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. An examination of specific problem areas in retail innovations, spatial competition and retail mix development
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MKT 458: Direct Marketing Management
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. Integrative coverage of database management, creative strategies and execution, direct marketing media, relationship management, list management and research
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MKT 471: Marketing in the Pharmaceutical Industry
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. Focuses on the health care market, competition and the role of marketing in the pharmaceutical industry
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MKT 473: Regulatory and Ethical Issues in the Pharmaceutical Industry
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. Regulatory and ethical environment of the pharmaceutical industry, including FDA approval, managed care and pricing issues
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MKT 492: Special Problems in Marketing
1.00 - 6.00 Credits
University of Southern Mississippi
1-6 hrs. Prerequisite: Consent of chair. Individual study on an approved topic in marketing (Students undertaking a Senior Honors Project will enroll in MKT H492.)
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MKT 498: International Marketing Seminar Abroad
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: Consent of program director. Conducted in London, England: a series of lectures and discussions involving authorities on international marketing issues and practices
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MKT 499: International Marketing Research Abroad
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: Consent of program director. A research course in international marketing offered for students enrolled in MKT 498
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MSL 101: Leadership and Personal Development
3.00 Credits
University of Southern Mississippi
3 hrs. Introduction to leadership and the Armed Forces. Course topics include small group leadership, decision making, team building, first aid, problem solving and adventure training such as rappelling and paintball; includes a leadership lab and physical training
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MSL 102: Intro to Tactical Leadership
3.00 Credits
University of Southern Mississippi
3 hrs. Fundamental leadership and training techniques. Exposure to military skills and traditions and practical application of leadership and problem solving; study areas include adventure training, map reading, military customs and leadership concepts; includes a leadership lab and physical training
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