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MKT 322: Creative Marketing
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. This course cannot be taken in student's final semester of work in the program (last 15 hours of work). An introductory course in problem-solving techniques which emphasizes creative problem-solving methodology, information processing strategies and interpersonal behavior in task-oriented groups applied to marketing
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MKT 330: Professional Selling
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. An analysis of the ethics, functions and techniques of professional selling using a behavioral and managerial approach
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MKT 355: Integrated Marketing Communications
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. An introduction to marketing communications through integration of the basic principles from advertising, sales promotion and public relations
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MKT 365: Consumer Behavior
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. This course cannot be taken in student's final semester of work in the program (last 15 hours of work). Analysis of human behavior in the market place; emphasis is placed on applying concepts from the social sciences to understanding consumer decision processes, buying patterns and consumer research
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MKT 370: Supply Chain Management
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. Integrative analysis of business processes from original suppliers through end users
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MKT 380: Business-to-Business Marketing
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. An analysis of developing, implementing and assessing organizational marketing strategies in commercial, industrial, institutional and governmental organizations
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MKT 392: Supervised Field Experience in Marketing
1.00 - 3.00 Credits
University of Southern Mississippi
1-3 hrs. Prerequisites: MKT 300 with a grade no lower than C and consent of Chair. Supervised field-based internship in Marketing
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MKT 400: Marketing Issues in Electronic Commerce
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 300. An introduction to marketing in computer-mediated environments including Internet marketing and World Wide Web-based firms
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MKT 424: Marketing Research
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisites: MKT 300 and BA 301. A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data
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MKT 428: Marketing Management
3.00 Credits
University of Southern Mississippi
3 hrs. Prerequisite: MKT 322, 365, (330 or 355 or 370), (380 or 444 or 495). A comprehensive course designed to synthesize the more specialized marketing knowledge of the student through the study of case histories
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