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Course Criteria
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3.00 Credits
Analysis of consumer behavior patterns and motivation and their relationship to actions in the market place. Prerequisite: MKT 300. 3
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3.00 Credits
An applied management/marketing course designed to integrate the principles of business management and marketing applicable to solving the problems of small business start-up and/or expansion using integrated software and computer technology. Prerequisites: MGT 300, MKT 300. 3
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3.00 Credits
A study of the unique problems associated with the marketing of services, tools for service markets, and of alternative strategies with which to improve service marketing effectiveness. Prerequisite: MKT 300. 3
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3.00 Credits
Application of marketing principles and processes to sport products, and/or sporting events, and to the marketing of nonsports products through association with sports. Prerequisite: MKT 300. 3
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3.00 Credits
Planning and formulating policy for recruiting, selecting, training, compensating, controlling, directing, and coordinating the sales force and their activities. Prerequisite: MKT 300. 3
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3.00 Credits
Strategies and methods used in the marketing of equipment, materials, supplies, and services to commercial enterprises, institutions, government, and distributors; purchasing procedures and practices; decision making in all phases of strategy development. Prerequisite: MKT 300. 3
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3.00 Credits
Reviews marketing theory as it impacts international and regional institutions and agreements that affect conduct of business globally as well as the legal and political setting of international marketing. Prerequisite: MKT 300. 3
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3.00 Credits
Consulting with owners of small business in areas of accounting, finance, management, and marketing; student, under supervision of a faculty member,may work as a member of a team or individually. Prerequisites: ACC 212 or ACC 220, FIN 300, MGT 300, MKT 300, senior standing. 3
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3.00 Credits
Principles, techniques, and applications of research in marketing. Emphasis is placed on the use of research findings in the solution of marketing problems. Prerequisites: MKT 300, GBA 200, and senior standing. 3
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3.00 Credits
Practical experience in marketing with an approved organization under the direct supervision of a marketing executive and general supervision of the marketing faculty. Two hundred work hours required for three hours of credit or four hundred work hours required for six hours of credit including intermittent seminar sessions on campus. Prerequisites: MKT 300, 3 additional hours credit in Marketing, junior or senior standing, approval by Division Chair. 3 or 6
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