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MGT 492: Special Topics in Management
3.00 Credits
Delta State University
Current developments in Management. Prerequisite: Consent of Division Chair. 3 or 6.
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MGT 495: Quality Management: Contemporary Organizational Issues
3.00 Credits
Delta State University
Examination of the developments leading to the increasing emphasis on quality in both public and private sector organizations. Analysis of the Total Quality Management approaches to continuous improvement through the study of current quality philosophies, tools, and techniques. Experiential development of key TQM implementation concepts. Prerequisites: Completion of business core courses, senior standing. 3
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MGT 499: Strategic Management
3.00 Credits
Delta State University
Integrates knowledge acquired in accounting, economics, finance, operation management, information systems, management and marketing in the formation of business strategies. Students administer companies and compete with each other via a global, computerized simulation and, using case studies, diagnose problems and propose solutions for actual companies. Prerequisites: Completion of all other business core courses, senior standing. 3
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MKT 300: Marketing Principles
3.00 Credits
Delta State University
Principles and strategies for effective distribution of goods and services from the site of production to the final user of consumer (market identification, product development, channels of distribution, promotion and pricing strategies incorporating international and ethical considerations). Prerequisite: ECO 210 or 211. 3
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MKT 320: Merchandise Planning And Control
3.00 Credits
Delta State University
An examination of the basic factors involved in retail merchandising as well as the application of basic terms, calculations, and factors that affect profits in a retail store. Prerequisite: MKT 300. 3
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MKT 321: Personal Selling
3.00 Credits
Delta State University
Basic principles underlying the sales process and their application to problems of selling; principles of advertising and marketing as they relate to the problems of distribution from the standpoint of the vendor. Prerequisite: MKT 300. 3
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MKT 328: Retail Management
3.00 Credits
Delta State University
Nature and structure of retailing, emphasizing management of the merchandise function (consumer behavior, site selection, vendor determination . domestic and foreign, buying responsibilities, pricing and promotion). Prerequisite: MKT 300. 3
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MKT 330: Advertising
3.00 Credits
Delta State University
Advertising fundamentals in relation to modern business activities; fields of advertising; advertising media, campaigns, and systems. Prerequisite: MKT 300. 3
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MKT 345: Internet Marketing
3.00 Credits
Delta State University
An introduction to marketing on the Internet with emphasis on online promotion, retailing, distribution, gathering consumer research. 3
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MKT 357: Distribution Management
3.00 Credits
Delta State University
Study of the strategy decisions that take place in the flow of products from producer to middleman to consumer including the management. Coordination analysis of transportation, storage, and logistics functions. Also the study of the selection and modification of institutions in a marketing channel of distribution, given their operational and behavioral relationships. Prerequisite: MKT 300. 3
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