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BUS 350: Principles of Marketing
3.00 Credits
Crown College
SPRING An introductory course intended to provide a basic understanding of what marketing is and how it is used in the business environment.
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BUS 350 - Principles of Marketing
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BUS 400: Independent Study
1.00 - 3.00 Credits
Crown College
FALL and SPRING Work in an additional area of interest supervised by a business faculty member.
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BUS 400 - Independent Study
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BUS 412: Small Business Management
3.00 Credits
Crown College
SPRING An analysis of the problems and issues frequently encountered in the creation and management of a small business. The course acquaints students with the case analysis approach and covers a wide variety of topics such as feasibility analysis, legal concerns, marketing, accounting, and personnel management. Prerequisites: ACC 228
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BUS 412 - Small Business Management
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BUS 421: Business Law
3.00 Credits
Crown College
FALL A study course designed specifically to acquaint students with sales, contract, and business organization law. Offered alternate years (Fall 2009).
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BUS 421 - Business Law
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BUS 422: Financial Management
3.00 Credits
Crown College
SPRING A course addressing the need of sound financial management within business. Areas of study include: time value of money, cash flow analysis, financial planning, risk, and capital budgeting. Prerequisite: ACC 228 and ACC 229
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BUS 422 - Financial Management
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BUS 430: Principles of Public Relations
3.00 Credits
Crown College
FALL This course reviews public relations principles and practices in the modern world of marketing and management. It covers how government, employee, investor, community, marketing, non-profit and corporate public relations practices differ yet communicate a consistent positioning of the organization. This course emphasizes a case history approach that focuses on public relations programming, emphasizing how research, planning, communication, and measurements fit together to give a practical overview of the public relations process. Offered alternate years (Fall 2009).
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BUS 430 - Principles of Public Relations
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BUS 450: Strategy and Policy
3.00 Credits
Crown College
FALL The purpose of this course is to integrate organizational strategy with functional policy and operation design through analysis of management structure. The intent is to analyze the process of transforming planning "strategy" into managerialaction through theory and case analysis.
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BUS 450 - Strategy and Policy
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BUS 451: Seminar:Business Internship
3.00 Credits
Crown College
ARR Observation and experience in a business position with consultation and supervision under both faculty and field personnel. Satisfactory/ Unsatisfactory grading only. Prerequisite: Consent of the department
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BUS 451 - Seminar:Business Internship
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BUS 452: Senior Research Project
3.00 Credits
Crown College
ARR The primary intention of this project is to integrate the extent of the student's educational experience with a practical issue worthy of examination. Thus, the student is to research matters relating to his or her own business or employment experience. This course can be used to fulfill internship requirement with departmental approval. Prerequisites: Junior standing and consent of the department
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BUS 452 - Senior Research Project
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BUS 453X: Advanced Business/Economics Seminar
3.00 Credits
Crown College
SUMMER A seminar study of advanced business or economics topics such as entrepreneurship, sports and special events marketing, international marketing, international finance, economics of government and business, managerial development, public and non-profit finance, and comparative economic systems. (Also ECO 453X) Prerequisite: Junior standing or consent of the department.
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BUS 453X - Advanced Business/Economics Seminar
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