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Course Criteria
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3.00 Credits
This is an intermediate level of digital page layout designed to solidify concepts learned in the introductory page layout courses. This project-based course takes basic skills to the next level and focuses on production standards for using digital page layout using Adobe InDesign. Students will be required to create various single and multi-page projects emphasizing their ability to utilize page design, color application, color separation, libraries, style sheets, multi-page/master pages, advanced typographical techniques, and various output devices. A final portfolio quality capstone project will culminate course work. (Prereq: MGDP1230, MGDP1240, MGDP1310, and MGDP2010 or instructor approval) (BP) 3 cr
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3.00 Credits
This course will cover advanced Photoshop techniques. Included in the course will be combining layers, using layer comps; blend modes used in layers and tools; advanced masking techniques, image presentation, Camera RAW, software integration, output resolution issues, using file formats for various outputs, color modes, color correction for print media and digital formats, duotones, tritones and quadtones, special effects, 3D image manipulation, and vanishing points. Other timely topics will be covered as technology changes during the course structure. (Prereq: MGDP1230, or instructor approval) (BP) 3 cr
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3.00 Credits
This course is designed to give the student a more in-depth working knowledge of Adobe Illustrator. The student will learn how to use more advanced Illustrator techniques in order to produce original digital artwork. This course will cover software integration with other Creative Suite software. (Prereq: MGDP1240, or instructor approval) (BP) 3 cr
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2.00 Credits
Acrobat works on multiple platforms offering flexible, independent viewing of content integrity and consistency. The student will use Acrobat to repurpose files for multiple uses, including: print, web and interactive design. Students will analyze and create PDF files by adding interactivity, annotated proofers marks, links, bookmarks, forms and search methods (Prereq: Qualifying score on reading assessment test OR ENGL0901 and Qualifying score on computer literacy assessment test OR CPLT1200) (BP) 2 cr
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2.00 Credits
This course introduces students to media campaigns in a social media environment. Students will incorporate a mix of media to accomplish the goals of having multiple versions of a campaign delivered to different audiences and various online formats. Students will write a creative brief based on collected data through key marketing methods; A/B split testing on targeted audiences, and re-marketing strategies. A measurable KPI (key performance indicator) will help students develop thoughtful social media advertising. Emphasis on the tone or 'voice' gives the design meaning. Marketing to specific audiences are critical in the instant world of digital marketing on your screen. Niche markets will be planned by writing and reading market objective statements and creative briefs. Students will create content for various audiences from data collected in a marketing environment. Final produced content will be created using software from the Adobe Creative Suite. This course is paired with MMVP1640 Social Media Production I (required co-registration). (Prereq: None) (BP) 2 cr
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1.00 - 4.00 Credits
This course is designed for students who want to enhance their skills and knowledge in order to become more proficient in specialized areas of the curriculum. Specialized lab content must be different from or beyond the expected skill level available in current course offerings. Students will have the ability to direct their efforts, with instructor approval, in curriculum activities that meet their needs. A `Specialized Lab Training Agreement` must be signed by the student and the instructor and submitted to the registrar at the time of registration. (Prereq: Instructor approval) (BP) 1-4 cr
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3.00 Credits
This course incorporates hands-on application of Fundamentals of Graphic Design combined with creativity and tools from software and other lecture courses. Students will apply the principles and elements of design to hands-on projects. The learner will create and design projects from concept to completion. The projects developed in this course will be used in the student's portfolio. (Prereq: MGDP1010, MGDP1205, and MGDP1240, or instructor approval) (BP) 3 cr
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3.00 Credits
This advanced course students explore the production of 3-D form and surface graphics. The student will use a creative approach design multiple projects including packaging, display and environmental outdoor advertising. Students will create 3-D prototypes for various packages and build models for point-of-purchase displays and large signage. Projects will be designed for inclusion in student portfolios. (Prereq: MGDP1330, MGDP1340, MGDP1350, or instructor approval) (BP) 3 cr
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3.00 Credits
This advanced course examines the graphic designer's role in the layout and design of publications including booklets, brochures, direct mail and multi-page projects. Lectures and lab will cover current trends and technological practices within the graphic design industry. Students will produce comprehensive visuals for several publications using the elements and principles of design. Collateral materials created in this course will be included in the student's final portfolio. (Prereq: MGDP1330 or instructor approval) (BP) 3 cr
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3.00 Credits
This course introduces intermediate HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) concepts including positioning and layout, responsive design, CSS3 concepts, and basic scripting. The learner will build an effective and dynamic navigation system, learn how to use page layout, work with typography, colors, backgrounds, and use white space. The course will use a project-based approach, follow industry's best practices, and the learner will design and develop a fully functional web site for a semester project. The learner will examine user experience by conducting user research, developing user personas and evaluating scenarios. They will also utilize information architecture, user interface design, prototype creation, and usability testing and analysis. (Prereq: MGDP1250) (BP) 3 cr
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