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Course Criteria
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1.00 Credits
(145) Either semester. One credit. One class period and leadership laboratory. Map reading, mountaineering, principles of war.
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1.00 Credits
(146) Either semester. One credit. One class period and leadership laboratory. Map reading, mountaineering, principles of war.
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3.00 Credits
(252) First semester. Three credits. One 3-hour class period and leadership laboratory. One weekend field training exercise. Prerequisite: Completion of the basic course in military science, basic training, or a sixweek basic summer camp. In all cases, approval of the Professor of Military Science is required. Leadership principles, techniques, and the responsibilities of command. Military instruction techniques, to include student class presentations.
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3.00 Credits
(253) Second semester. Three credits. One 3-hour class period and leadership laboratory. One weekend field training exercise. Prerequisite: MISI 3301. Dynamics of small unit tactics, and branches of the Army.
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3.00 Credits
(297) First semester. Three credits. One 3-hour class period and leadership laboratory. One weekend field training exercise. Prerequisite: MISI 3302. Army staff organization, unit administration and management, logistics, military intelligence, leadership seminar, the international system, and strategic doctrine.
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3.00 Credits
(298) Second semester. Three credits. One 3-hour class period and leadership laboratory. One weekend field training exercise. Military law, obligations and responsibilities of an officer, contemporary human problems, and a leadership seminar.
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3.00 Credits
(201) Either semester. Three credits. Prerequisite: ACCT 2001; ECON 1200 or both 1201 and 1202; ENGL 1010 or 1011 or 3800; MATH 1071, or 1122 or 1132; STAT 1000 or 1100; open to juniors or higher. Not open to students who have passed or are taking BADM 3750. An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality.
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3.00 Credits
(208) Either semester. Three credits. Prerequisite: MKTG 3101; open to juniors or higher. Not open for credit to students who have passed, or are currently enrolled in, MKTG 3209. The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.
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3.00 Credits
(209) Either semester. Three credits. Prerequisite: MKTG 3101; open to juniors or higher. Not open for credit to students who have passed, or are currently enrolled in, MKTG 3208. Provides an analysis of industrial markets and develops the tools required to thoroughly analyze these markets for marketing strategies. Differences between consumer and industrial products and services will be emphasized. Emphasis will be on high technology products and services.
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3.00 Credits
(280) Either semester. Three credits. Prerequisite: MKTG 3101 and OPIM 3103; open to juniors or higher. Covers strategies and techniques for obtaining and using market information from consumer and businessto- business markets. Emphasis on: translating managerial problems into research questions, designing research, selecting alternate research methods, and analyzing and interpreting market research data. Students gain hands on, computer based experience in analyzing market data.
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