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Course Criteria
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4.00 Credits
Covers managerial accounting, including the cost/volume/profit relationship, manufacturing costs, cost decisions, management planning, budgeting and responsibility accounting. Prerequisite: BUS 211. [W, SP]
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3.00 Credits
Studies the role of the consumer in the economy and addresses problems of financing individual and family needs, including budgeting, banking relationships, charge accounts, installment buying, insurance, wills, real estate investing, and personal taxes. [W -- even numbered years]
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3.00 Credits
Introduces concepts, techniques and the decision process to manage the firm's sources and uses of funds. Includes working capital, ration analysis, leverage, operating budgets, working capital management, cost of capital, capital budgeting and evaluation of financial alternatives. Prerequisite: BUS 211. [SP]
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3.00 Credits
Study and analysis of the elements of marketing and marketing strategy, stressing product development, policies, pricing strategies, promotion, distribution, international markets, and consumer behavior. Emphasis on the elements of the marketing mix and target markets for consumer and industrial markets. [SU, W]
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3.00 Credits
Explores the management of human behavior in the workplace, including employment, employee development, performance appraisals, wage and salary administration, employee rights, discipline and due process, and labor-management relations. [F]
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3.00 Credits
This course provides an introduction to the legal environment of business. Focus topics include regulation, court jurisdiction, forms of business organization, the obligations arising from business relationships and transactions, and the liabilities arising from business practices. [F, SP]
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3.00 Credits
Covers use of integrated, computer-based accounting programs. Includes general ledger, accounts receivable, accounts payable, and payroll. Prerequisite: BUS 212. [SP]
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3.00 Credits
Covers concepts of international marketing including techniques for identifying potential markets and adapting to the economic, political, and sociocultural factors in foreign markets. Examines international marketing strategies related to product/service, pricing, promotion, and distribution. [SP]
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3.00 Credits
Offers a blend of practice and theory related to the sales process. Students will practice and demonstrate basic sales techniques, explore communication and motivation as they relate to selling, and examine the function of sales relative to the total marketing program. [F]
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3.00 Credits
Covers the basics of planning, creating, and executing advertising strategy in the business world. Introduces the entire field of advertising as a basis for students who may consider advertising as a career or as an integral part of a marketing program. [W]
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