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Course Criteria
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3.00 Credits
Introduces the fundamental concepts of business ethics, relating these issue to current events in today's society. Designed to help students develop the tools and techniques they will need when facing various ethical dilemmas in today's business environment. (F)
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3.00 Credits
Investigates all aspects of marketing concerning the flow of goods from producer to consumers or other users. Discusses the various functions of marketing, marketing institutions, and the different aspects of the marketing mix. Emphasizes the kinds of decisions for which a marketing manager may be responsible. (D)
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3.00 Credits
Discusses the principles and techniques of selling as they apply to business situations involving both final consumers and business firms as buyers. Investigates such topics as planning and preparation of selling, the role of a salesperson, and the process of selling. Lecture, case, and project methods of teaching may be used. (D)
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3.00 Credits
Introduces the student to the principles and methods of retailing, including types of stores, their location, and their physical layout. Topics covered include merchandising selection and control, pricing, and promotion. (F, S)
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3.00 Credits
Introduces the student to the characteristics of consumers, their buying patterns, demographics, and the social and psychological influences on the consumer buying process. (D)
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3.00 Credits
Introduces the student to the issues of problem solving, strategy, empowerment, communications, motivation, and leadership necessary for the delivery of excellent customer service and customer retention. (F, S)
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3.00 Credits
Introduces the student to medical office organization and medical records management, as well as, the business functions of a medical office or clinic. Addresses patient related issues, including confidentiality of patient information. (D)
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3.00 Credits
Analyzes the various elements necessary for management of a medical clinic, including the issues of human resources management, strategic planning, budgeting, staffing, organizing, and controlling. Addresses issues of medical staff/patient relationships and confidentiality of patient information. (D)
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3.00 Credits
Analysis of the various elements necessary for managerial action and the importance of management as a distinct activity are presented. Full consideration is given to the various functions performed by managers, including planning, staffing, organizing, directing, and controlling. (D)
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3.00 Credits
Emphasis on the development of managerial skills uniquely important to small firms. Problems of starting a new business and of buying an ongoing one are discussed. (F, S)
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