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BUS 2203: Applied Business Ethics
3.00 Credits
Arkansas State University-Mountain Home
Introduces the fundamental concepts of business ethics, relating these issue to current events in today's society. Designed to help students develop the tools and techniques they will need when facing various ethical dilemmas in today's business environment. (F)
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BUS 2513: Fundamentals of Marketing
3.00 Credits
Arkansas State University-Mountain Home
Investigates all aspects of marketing concerning the flow of goods from producer to consumers or other users. Discusses the various functions of marketing, marketing institutions, and the different aspects of the marketing mix. Emphasizes the kinds of decisions for which a marketing manager may be responsible. (D)
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BUS 2523: Salesmanship
3.00 Credits
Arkansas State University-Mountain Home
Discusses the principles and techniques of selling as they apply to business situations involving both final consumers and business firms as buyers. Investigates such topics as planning and preparation of selling, the role of a salesperson, and the process of selling. Lecture, case, and project methods of teaching may be used. (D)
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BUS 2533: Principles of Sales and Retailing
3.00 Credits
Arkansas State University-Mountain Home
Introduces the student to the principles and methods of retailing, including types of stores, their location, and their physical layout. Topics covered include merchandising selection and control, pricing, and promotion. (F, S)
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BUS 2603: Consumer Behavior
3.00 Credits
Arkansas State University-Mountain Home
Introduces the student to the characteristics of consumers, their buying patterns, demographics, and the social and psychological influences on the consumer buying process. (D)
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BUS 2613: Customer Service
3.00 Credits
Arkansas State University-Mountain Home
Introduces the student to the issues of problem solving, strategy, empowerment, communications, motivation, and leadership necessary for the delivery of excellent customer service and customer retention. (F, S)
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BUS 2613 - Customer Service
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BUS 2703: Medical Office Procedures
3.00 Credits
Arkansas State University-Mountain Home
Introduces the student to medical office organization and medical records management, as well as, the business functions of a medical office or clinic. Addresses patient related issues, including confidentiality of patient information. (D)
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BUS 2713: Medical Clinic Management
3.00 Credits
Arkansas State University-Mountain Home
Analyzes the various elements necessary for management of a medical clinic, including the issues of human resources management, strategic planning, budgeting, staffing, organizing, and controlling. Addresses issues of medical staff/patient relationships and confidentiality of patient information. (D)
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BUS 2813: Basic Management
3.00 Credits
Arkansas State University-Mountain Home
Analysis of the various elements necessary for managerial action and the importance of management as a distinct activity are presented. Full consideration is given to the various functions performed by managers, including planning, staffing, organizing, directing, and controlling. (D)
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BUS 2823: Fundamentals of Small Business Management
3.00 Credits
Arkansas State University-Mountain Home
Emphasis on the development of managerial skills uniquely important to small firms. Problems of starting a new business and of buying an ongoing one are discussed. (F, S)
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