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MRKT 3040: e- Commerce
3.00 Credits
Johnson & Wales University-North Miami
This course focuses on the development and management of electronic marketing strategies through interactive media and on-line channel networks. Emphasis is placed on three distinct classes of e-Commerce applications: business-to-consumer, business-to-business, and intra-organizational. Prerequisite: MRKT1001 or
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MRKT 3055: Quantitative Research
3.00 Credits
Johnson & Wales University-North Miami
This course is a continuation of MRKT2050 and provides an overview of contemporary topics in quantitative research such as competitive intelligence, survey design and scale measurement. Students use current technology and software tools to create, distribute, analyze and interpret qualitative data. Together with MRKT2050, students learn modern market research techniques that are used to make sound business decisions. Prerequisites: MRKT2050, MATH2001, junior status. (WI) Quarter Credit Hours 4.5
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MRKT 3084: Customer Care Strategies
4.50 Credits
Johnson & Wales University-North Miami
This course is designed to change student perceptions of customer service. Students compare and contrast "minimum standards" with surpassing the customer'expectations of value. Students learn to focus their creativity and energy on developing attitudes and using systems that will increase customer satisfaction and lead to customer referral. Students learn about the systems and technology that drive the best organizations, at all levels, at any stage of customer relations. Quarter Credit Hours 4.5
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MRKT 3085: Custo Mer Relationship Manage Ment
3.00 Credits
Johnson & Wales University-North Miami
This course concentrates on understanding and anticipating the needs of an organization's current and potential customers. Students investigate and study leading ideas and practices in the field of customer service and support through analyzing first-hand success stories that explore every aspect of the field. Topics covered include developing the right corporate culture, establishing and using measurements and standards, and using state-of-the-art technology to a company's best advantage. Students learn CRM as a concept that links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. Prerequisite: CSIS2030 or FIT1020. Quarter Credit Hours 4.5
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MRKT 4001: Strategic Marketing
3.00 Credits
Johnson & Wales University-North Miami
Developing and implementing an exciting, cohesive and effective marketing strategy adaptable to a changing business environment is a must for career preparation and meaningful placement in the world of marketing. This capstone course develops skills essential to anticipating and responding to the changing needs of customers and markets in our global economy and culture. It thoroughly explores marketing strategy using a combination of texts, readings, visiting speakers, Internet sites, cases, a marketing simulation and field assignments. It is recommended that all students complete all related professional studies courses before attempting this capstone course. Prerequisites: MRKT1001 or HOSP3050 and senior status. (PT) (WI) Quarter Credit Hours 4.5
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MRKT 4030: International Marketing
3.00 Credits
Johnson & Wales University-North Miami
This course deals with various differences in cultural, economic and legal factors as they relate to the marketing process. This is a systematic treatment of marketing on a global scale, extending basic principles into foreign marketing requirements. Prerequisites: MRKT1001 or HOSP3050 and junior status. (HO) (PT) Quarter Credit Hours 4.5
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MRKT 4076: Marketing Externship
3.00 Credits
Johnson & Wales University-North Miami
This course provides students with the opportunity to apply basic knowledge in an actual work environment either within or outside the university. Students work for project managers under the guidance of faculty members. To be eligible, students must maintain a 2.0 grade point average and maintain a clean record of behavior as defined by the Student Code of Conduct. Prerequisite: 120 quarter credits completed. Quarter Credit Hours 9.0
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MRKT 4076 - Marketing Externship
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MRKT 4097: Quarter Credit Hours
4.50 Credits
Johnson & Wales University-North Miami
Quarter Credit Hours
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MRKT 4097 - Quarter Credit Hours
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MRKT 4098: Quarter Credit Hours
9.00 Credits
Johnson & Wales University-North Miami
Quarter Credit Hours
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MRKT 4098 - Quarter Credit Hours
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MRKT 4099: Quarter Credit Hours
13.50 Credits
Johnson & Wales University-North Miami
Quarter Credit Hours
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MRKT 4099 - Quarter Credit Hours
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