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MKT 157: Principles of Web Design I
3.00 Credits
Hawaii Community College
Formerly Bus 157 PreReq: "C" or better in Eng 21 or "C" or better in Eng 22 or "C" or bein ESL 15 or placement in Eng 100 or placement in Eng 102 Recommended: Basic knowledge of and experience with PCs, application software, and the Internet. Introduces students to the basic design and construction of a Web site in relation to best practices. Review of Internet history, concepts, and terminology. Hands-on activities include exposure to asset creation tools, but will focus on Web elements, layout and design, production tools, and user interface. Students will be taken through the process of constructing a Web site from start to finish. (2 lec hrs., 2 lec/lab hrs.)
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MKT 158: Principles of Web Design II
3.00 Credits
Hawaii Community College
PreReq: Mkt 157 A continuation of Principles of Web Design I expanding on design and construction principles. Exposure to additional best practices, and hands-on activities will focus on accessibility and internationalization, audio/video asset editing tools, interactivity, testing, and implementation. Students will design and construct a Web site as a capstone project. Basic Web server setup and maintenance will be introduced. (2 lec hrs., 2 lec/lab hrs.)
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MKT 158 - Principles of Web Design II
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MKT 159: Principles of PHP and MySQL
3.00 Credits
Hawaii Community College
PreReq: Mkt 158 Introduces students to PHP and MySQL to develop an interactive Web site. Students will install PHP and create a basic MySQL database in a Web server then create applications such as, but not limited to, a simple product catalog and customer or member only sites that require visitors to register and log in with a password. (2 lec hrs., 2 lec/lab hrs.)
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MKT 185: Principles of E-Marketing
3.00 Credits
Hawaii Community College
Formerly Mkt 85 PreReq: Eng 21 or Eng 22 or ESL 15 or placement in Eng 100 or placement in Eng 102 Conducting business in today's digital age means using the Internet and other forms of digital sales and marketing. This course provides the foundation for marketing using the Internet. Course work includes managing e-Commerce through customer service, interfacing with customers by e-mail, understanding the digital mentality and netiquette, fulfilling e-Commerce orders, what not to do online, and thriving in the virtual international marketplace. (3 lec hrs.)
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MKT 193A: Marketing Practicum I
2.00 Credits
Hawaii Community College
PreReq: Mkt 20; and Busn 89 and (Busn 121 or Busn 123) Co-Req: Busn 150 and Busn 160 and Busn 166 (or prior completion of any) This is a capstone for students completing coursework in basic marketing skills. The focus of the course is advertising. Students will work individually and as a team to complete the following: produce and direct a television and/or radio commercial; write a press release; prepare a print advertisement; design a display. (1 lec hr., 4 prac hours)
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MKT 193B: Marketing Practicum II
3.00 Credits
Hawaii Community College
PreReq: Mkt 193A; and Busn 150 and Busn 189 Co-Req: Eng 55 and Bus 157 (or prior completion of either) This course provides marketing majors with the opportunity to integrate the knowledge and skills they have acquired into the work environment as they complete meaningful productive tasks. Additionally, students will complete a capstone project that requires utilization of critical thinking skills to synthesize previous course work and develop original ideas. (1 lec hr., 8 prac hours)
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Mkt 20: Principles of Marketing
3.00 Credits
Hawaii Community College
Deleted. (See Mkt 120)
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Mkt 30: Principles of Retailing
3.00 Credits
Hawaii Community College
PreReq: ESL 9 or Eng 20R or Eng 51 or placement in Eng 21 An introductory review of retailing and its relationship in the marketing and free enterprise system. Emphasis is on the basic functions of a retail store, finance, inventory, and expense control, operations, personnel, merchandise, and sales promotion. (3 lec hrs.)
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Mkt 50: Principles of Selling
3.00 Credits
Hawaii Community College
Deleted. (See Mkt 150)
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Mkt 60: Principles of Advertising
3.00 Credits
Hawaii Community College
PreReq: ESL 9 or Eng 20R or Eng 51 or placement in Eng 21 An introduction to advertising and its marketing role in selling a product. A nontechnical, practical approach involving basic media evaluation, media rates and purchasing methods, and advertising creation and production. (3 lec hrs.)
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