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MKT 4156: International Marketing
4.00 Credits
Hodges University
Course of study in the variations in foreign marketing strategies and policies as compared to domestic practices. Prerequisite: MKT2014
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MKT 4156 - International Marketing
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MKT 4991-4: Internship in Marketing
3.00 Credits
Hodges University
As part of the preparation for a career in marketing, the student is permitted to serve an internship in retail, wholesale, and service firms and industrial organizations acceptable to the University. Arrangements for the internship training provide for assignments of duties, hours, and working conditions satisfactory to the student, the instructor, and the supervisor. Prerequisites: MKT2014, permission from the Program Chair and approval of the Executive Vice President of Academic Affairs
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MKT 4991-4 - Internship in Marketing
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MKT 4996: Advanced Advertising & Promotion
4.00 Credits
Hodges University
This course will develop the student's skills in current advertising concepts, issues and practices. Areas of concentration include effective utilization of media providers to implement a balanced advertising campaign and methods to capitalize on public relations opportunities for promotion of product and the firm. Prerequisite: MKT2014
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MKT 4996 - Advanced Advertising & Promotion
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MKT 4997: Marketing Strategies
4.00 Credits
Hodges University
This course examines marketing strategies, with a focus on well known contemporary cases that the student will be able to relate to in the learning process. By examining case studies that describe marketing mistakes experienced by credible institutions, the student will develop skills in strategic market planning, recognition of success/failure signals, and exploitation of market opportunities. Prerequisite: MKT2014
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MKT 4997 - Marketing Strategies
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MKT 4998: Topics in Marketing
4.00 Credits
Hodges University
A special study of selected topics which are of current interest and relevance to the student preparing for a career in marketing. Prerequisite: MKT2014
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MKT 4998 - Topics in Marketing
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MLS 2400: Clinical Perspectives I
4.00 Credits
Hodges University
This is one of two courses where students learn the clinical skills necessary to perform as a medical assistant. The clinical skills taught in this course will focus on preparing patients and assisting with examinations, medication administration and pharmacology. Prerequisites: MEA1462, HSC1531, BSC2000 and PHA2151 (Lab Fee required)
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MLS 2400 - Clinical Perspectives I
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MLS 2410: Clinical Perspectives II
4.00 Credits
Hodges University
This course provides students with the skills necessary to perform the laboratory and diagnostic testing done in the outpatient setting. OSHA and CLIA regulations, electrocardiography, specialty exams and minor office surgery assisting will be covered. Students will be introduced to venipuncture and the various laboratory testing done in the physician's office. First Aid certification and Cardiopulmonary Resuscitation (CPR) certification are included in this course. Prerequisites: MEA1462, HSC1531, BSC2000 and PHA2151 (Lab Fee required)
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MMC 3000: Mass Media
4.00 Credits
Hodges University
This course is an analysis of print and electronic media, including evaluation of their roles, their influences on the individual, and their impact on society as a whole. Prerequisite: ENG1101
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MMC 3000 - Mass Media
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MNA 4000: Management Applications
4.00 Credits
Hodges University
A study of history, theories, and effective application of management principles. This course includes applying contemporary management theories and practices to the workplace. Students will complete a trimester project which aligns the concepts of this course to the chosen emphasis.
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MNA 4100: Administrative Economics
4.00 Credits
Hodges University
The application of economic principles in society. Reviews the elements of micro and macro economics. Applies selected topics such as fiscal and monetary policy, consumer behavior, and behavior of the firm.
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MNA 4100 - Administrative Economics
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