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Course Criteria
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3.00 Credits
The course focuses on traditional skills of drawing perspective sketches in the development of visual media. Topics include use of line, tone, and color in the development of 1 and 2 point perspectives. Storyboarding techniques are also presented along with related exercises. Students should leave this class with the ability to quickly sketch not only what they see but what they imagine. Fee: $75. (Offered every semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 360. An examination of the role of marketing, distribution and exhibition in the international motion picture and television industries. Students will investigate domestic and major international marketing areas and learn how publicity and advertising campaigns, distribution platforms, distributor-exhibitor relations, distribution deals, release patterns and campaign design/implementation differ from area to area. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 360. A study of the international legal and ethical issues facing creative producers as they seek to obtain the rights to material and to protect the rights of individuals associated with their productions through contracts, intellectual property, chain of title and copyright. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 356. This course offers an advanced level of study of the principles of 3-D modeling and animation to prepare students to succeed in the animation or gaming or in the film industry. Students will complete an animated project using the Autodesk Maya software package. Advanced shading, lighting, rendering and compositing techniques will be covered. Fee: $75. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 336. A workshop that immerses the student into computer graphics software and digital design techniques that are used by production designers on professional motion pictures. Emphasis is also placed on digital pre-visualization and advanced art department graphics, including signage and motion presentations. Fee: $75. (Offered every semester.) 3 credits.
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3.00 Credits
Prerequisites, FTV 230, MKTG 200. An intensive study of the applications of advertising theory and principles to specific advertising cases in business and non-profit organizations. Research, discussion, and written situation analysis to determine if case studies were successful. Particular attention given to target market analysis, message strategies, and media objectives. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisites, FTV 230, MKTG 200. This is the capstone course for the advertising emphasis. Study and practice in planning, implementing, and evaluating effective advertising campaigns. An examination of advertising strategy as it fits into the overall marketing plan, development and testing of creative concepts, and the design of advertising campaigns using multiple media channels. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 360. An overview of the various financing structures used in film and television production. Students will learn about bank financing, studio financing, network financing, IPO's, limited and international co-production partnerships, debt swap financing, negative pickup deals, foreign and domestic presales. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 231. An intensive study of the application of public relations theory and principles to the problems of business, non-profit, and special interest organizations. (Offered spring semester.) 3 credits.
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3.00 Credits
Prerequisite, FTV 372. Building on the skills and forms studied in FTV 372, the student creates a complete press kit and develops the skills necessary for such public relations tasks as writing public relations, advertising, and broadcast copy. (Offered spring semester.) 3 credits.
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