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Course Criteria
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5.00 Credits
Banner Title: Principles of Economics Students study micro- and macroeconomic principles, policies, and applications. Topics include supply and demand, money and the banking system, business cycle, and economic systems. Prerequisite: Program admission-level math competency Offered Fall term
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5.00 Credits
Banner Title: Fundamentals of Selling This course emphasizes sales strategies and techniques to assist students in the sales process. Topics include customer relations, professional image, product and service knowledge, selling techniques and procedures, sales presentations, and ethics of selling. Prerequisite: Provisional admission Offered Fall and Spring terms
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4.00 Credits
Banner Title: Advertising This course introduces the fundamental principles and practices associated with advertising activities. Topics include purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising. Prerequisite: Program admission Offered Summer and Winter terms
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4.00 Credits
Banner Title: Visual Merchandising This course focuses on the components of display necessary for the effective visual presentation of goods and services. Students have opportunities to utilize the principles and techniques that are common to display work in various types of businesses. Course content emphasizes design, color, tools and materials, and installation of displays. Topics include design principles, color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety. Prerequisite: Provisional admission Offered Fall and Spring terms
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8.00 Credits
Banner Title: Entrepreneurship This course provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include planning, location analysis, financing, and business plan development. Prerequisite: Program admission-level math competency Offered Summer and Winter terms
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5.00 Credits
Banner Title: Buying/Merchandise Management This course develops the skills of potential entrepreneurs to effectively merchandise and manage a business. Topics include principles of merchandising, traffic patterns, basic stock and inventory, inventory control, markups and markdowns, types of discounts, and fundamentals of buying. Prerequisite: Program admission Offered Spring term
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5.00 Credits
Banner Title: Small Business Management This course summarizes competencies included in the entrepreneurship specialization and provides opportunities for application and demonstration of skills. Topics include management principles, marketing functions, financial applications, and entrepreneurial growth potential. Prerequisite: Program admission Offered Spring term
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5.00 Credits
Banner Title: Retail Operations Management This course teaches planning, organizing, and managing retail firms. Topics include organizational development, strategic planning, short-term planning, human resource management, inventory controls, analysis of profit and loss statements and balance sheets, and entrepreneurship. Prerequisite: Program admission Offered Winter term
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2.00 Credits
Banner Title: Service Industry Environment This course provides students with an overview of various service industries. Topics include an introduction to the service industry, learning for success, positive work ethics, customer service overview, working together, and an introduction to business principles. Completion of this course prepares participants to understand the basic business concepts and principles of high quality customer service in a fast-paced environment. Prerequisite: Program admission Offered on an as-needed basis for the Certified Customer Service Specialist technical certificate of credit
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6.00 Credits
Banner Title: Customer Contact Skills This course provides students with the skills to create positive customer relations, to communicate effectively with customers, and to successfully assist customers and to solve their problems. Participants will learn to select and sell products that benefit customers. Topics include exceeding customer expectations, customer service face-to-face, critical thinking, telephone service skills, sales skills, and managing difficult customers. Prerequisite: MKT 161 Offered on an as-needed basis for the Certified Customer Service Specialist technical certificate of credit
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