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Course Criteria
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2.00 Credits
This capstone course offers the student with an opportunity to increase their impact and effectiveness as a leader and manager. The student will integrate and apply knowledge and skills acquired in the Bachelor of Applied Science in Organizational Management and Leadership Degree through a capstone project. The student will develop a project that may be work-based, community-based, or field-based, and centered around a complex and real-life problem related to organizational management and leadership studies. Prerequisite: Completion of MGT 3005, MGT 3010, and MGT 4005. (3 lect.)
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3.00 Credits
This capstone course is a method of summative evaluation in which the student is given an opportunity to demonstrate integrated knowledge and growth in the business and entrepreneurship area of emphasis. The student's cognitive, intellectual, and academic growth are assessed. The student will problem-solve complex and real life scenarios related to business and entrepreneurship studies, linking academic discourse to the global experience. (3 lect.)
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2.00 Credits
This course provides the student the opportunity to incorporate their leadership skills in a structured environment. The student may use his or her own workplace, or establish a team or internship setting in which they will integrate comprehensive knowledge gained from previous coursework in effective leadership. The student will gain practical application of personal and organizational leadership within the context of a practicum. The student will summarize the experience and devise a plan in which they may continue to strengthen their effectiveness. Prerequisite: Completion of or concurrent enrollment in MGT 3005, MGT 3010, and MGT 4005. (1 lect., 2 lab)
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3.00 Credits
How do leaders and organizations not only survive but thrive and innovate during uncertain and volatile times? The student will explore leadership adaptability, innovation, and comfort with ambiguity during times of rapid and disruptive change. This course is intended for the student with a background in leadership or completion of MGT 3005, MGT 3010, and MGT 4005. (3 lect.)
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3.00 Credits
The student will gain an understanding of sales and other marketing practices used in today's changing and diverse environment. The student will explore marketing and communication strategies for professional sales, customer and public relations, and advertising on various platforms and channels. Professional communication strategies will be examined, as well as the influence of culture, technology and media on advertising and sales. (3 lect.)
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1.00 Credits
This course is designed to acquaint the student with the significance and scope of marketing, primarily promotion and public relations, as it pertains to producing an event or promotion of a specific product line. The primary purpose of the course is to build the relationship among product, place, promotion, and price to stimulate a potential market to attend an event or purchase the product. (1 lect.)
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2.00 Credits
This course is designed to acquaint the student with the significance and scope of business management as it applies marketing a specific event or promotion campaign. The primary purpose of the course is for the student to gain real life experience involved in producing an event or launching a campaign. From planning pre-promotional events, advertising, identifying sponsors supporting the event or campaign to actually producing the event or launching the campaign. The student will gain valuable insight into how business management and marketing applies to a business or a particular event industry. (2 lect.)
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3.00 Credits
Entrepreneurial marketing is designed to instruct learners how to create, develop, and execute marketing tactics to grow a successful business. A marketing plan will be created, which can be used as a tool to market successful businesses. The student will gain insights essential for marketing their entrepreneurial venture using innovative and financially responsible marketing strategies. The student will create effective marketing communication materials for use in his or her operation. The student will prepare a marketing plan to launch the entrepreneurial venture and implement the first two years of business operation. (3 lect.)
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1.00 Credits
This course examines common problems in business related to the marketing environment. The student will work on an individualized learning project related to their interest and occupational objectives in business and marketing. Ethical practices and problems in business related to marketing functions are examined. (3 lect.)
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3.00 Credits
This course provides the student an opportunity to explore social media and the role it plays in communication and marketing to consumer. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will investigate the evolution of social media marketing strategies and the ethical issues involved in their use, in addition to studying social consumers and their behaviors and e-Commerce in relation to social media marketing. (3 lect.) SOC
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