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Course Criteria
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2.00 Credits
This course is designed to acquaint the student with the significance and scope of business management as it applies marketing a specific event or promotion campaign. The primary purpose of the course is for the student to gain real life experience involved in producing an event or launching a campaign. From planning pre-promotional events, advertising, identifying sponsors supporting the event or campaign to actually producing the event or launching the campaign. The student will gain valuable insight into how business management and marketing applies to a business or a particular event industry. (2 lect.)
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3.00 Credits
Entrepreneurial marketing is designed to instruct learners how to create, develop, and execute marketing tactics to grow a successful business. A marketing plan will be created, which can be used as a tool to market successful businesses. The student will gain insights essential for marketing their entrepreneurial venture using innovative and financially responsible marketing strategies. The student will create effective marketing communication materials for use in his or her operation. The student will prepare a marketing plan to launch the entrepreneurial venture and implement the first two years of business operation. (3 lect.)
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1.00 Credits
This course examines common problems in business related to the marketing environment. The student will work on an individualized learning project related to their interest and occupational objectives in business and marketing. Ethical practices and problems in business related to marketing functions are examined. (3 lect.)
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3.00 Credits
This course provides the student an opportunity to explore social media and the role it plays in communication and marketing to consumer. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will investigate the evolution of social media marketing strategies and the ethical issues involved in their use, in addition to studying social consumers and their behaviors and e-Commerce in relation to social media marketing. (3 lect.) SOC
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3.00 Credits
This course is designed to provide the student with the nature, significance and scope of marketing. The primary purpose of the course will be to examine the relationship between product, place, promotion, and price in addition to examining marketing practices and problems. Generally offered in spring only. (3 lect.)
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3.00 Credits
This course explores social media and the role it plays in communicating and marketing to consumers. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will set objectives to develop a social media marketing plan and utilize new media technologies. The student will investigate the evolution of social media marketing strategies, ethical issues involved in their use, and the macro-environmental issues affecting social media. The student will examine social consumers and their behaviors and e-Commerce in relation to social media marketing campaigns and initiatives. (3 lect.) SOC
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3.00 Credits
This course is designed to provide the student with the nature, significance, and scope of marketing. The student will evaluate the relationships among product, place, promotion and price, in addition to examining marketing practices and problems in a changing environment. (3 lect.)
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4.00 Credits
This is a foundation course with emphasis on the structure, function, development, physiology, classification, identification, and economic importance of microorganisms. Prerequisites: Completion of BIOL 1010, ENGL 1010 and test into MATH 1000 or higher. (3 lect., 3 lab)
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4.00 Credits
The purpose of this course is to address the implementation and desktop support needs of customers that are planning to deploy and support Microsoft WindowsR current operating system in a variety of standalone and network operating system environments. The course is design to prepare students to take the current Microsoft Certification Exam. Students are responsible for scheduling and paying for the certification exam. Prerequisites: Recommend student has completed CMAP 1920 and CSCO 2000 or computer hardware and networking experience. (4 lect.)
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3.00 Credits
A course in music appreciation for the student with or without prior musical experience. It is designed to increase understanding and enjoyment of the music of western civilization, and to increase critical discrimination in listening to music of all types. Attendance at specified public performances is required. (3 lect.) HUM
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