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Course Criteria
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3.00 Credits
3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is directed to resource and technology interdependencies, exchange governance and relationship bench-marking. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Explores the evolution of the Internet and the Internet's ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.
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3.00 Credits
3 hours. Addresses advanced aspects of retailing concepts in an electronic, online setting. Topics include promotional issues, privacy and security concerns, target market assessment, building a customer base, site design, order tracking and shipping. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.
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3.00 Credits
3 hours. Examines theories, issues, processes and applications involved in the strategic use of marketing databases in corporate and non-corporate settings. Emphasizes the importance of acquiring, maintaining and processing market-related information. Introduces the extension of database marketing to the concept of one-to-one marketing. Discusses uses of computer hardware and software, the Internet and telecom technology in database marketing. Examines issues involved in the creation and maintenance of marketing databases as well as their varied uses. Students complete a project, learning and using many skills related to applied database marketing. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) and MKTG 4620, or consent of department.
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3.00 Credits
3 hours. Basics of first-level management in a sales setting. Topics include planning, organizing, staffing, directing and controlling the sales operation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Limited to students with superior academic standing and requires the recommendation of marketing faculty. The course involves conducting a complete term/semester-long market research project with a business client. Student teams identify the client's information needs and the appropriate sources of data, design the data collection instrument, select an appropriate sample, implement the data collection process, analyze the data, write and present a "consultant's report." Makes extensive use of statistical and graphics software and packages. Prerequisite(s): MKTG 3710 and consent of department.
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3.00 Credits
3 hours. An examination of the selection, application and monitoring of marketing services. Focuses on challenges in adjusting marketing techniques to meet the service needs of organizations. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Supervised work in a job related to student's career objective or equivalent.
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3.00 Credits
3 hours. Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include supply chain management, transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing. Prerequisite(s): completion of 9 hours of upper-division marketing courses.
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