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Course Criteria
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3.00 Credits
3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is "intensively hands-on" and makes use of mini-cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion is recommended) (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially online, electronic sources of marketing information. Prerequisite(s): DSCI 2710 and MKTG 3700 (may be taken concurrently).
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3.00 Credits
3 hours. Students are expected to garner an appreciation for the role of e-commerce for creating competitive advantage in the global marketplace. Course reviews models and strategies pertinent to Internet marketing, including market segmentation, marketing mix strategies and customer relationship management. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650), or consent of department.
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3.00 Credits
3 hours. Critical assessment of the ethical and social impact of marketing strategy and tactics. Specific attention is directed to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to advertising and promotions, distribution, pricing and product development practices. Students are introduced to ethical concerns related to consumer profiling, target marketing and market segmentation. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.
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1.00 Credits
1 hour. Emphasis is on career development including preparation of professional resumes, developing interviewing skills and utilizing UNT placement office facilities and services. Guest speakers from various industrial settings familiarize students with professional opportunities in marketing. Should be completed prior to enrollment in MKTG 4890.
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3.00 Credits
3 hours. A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650 (non-business majors may complete MKTG 2650).
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3.00 Credits
3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global marketplace, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650. Credit not awarded for both MKTG 2650 and MKTG 3650.
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3.00 Credits
3 hours. Understanding customer needs and translating them into new products and services whose design and presentation address those needs. Applying a disciplined approach to the new product development process from idea generation to product launch. Prerequisite(s): MKTG 3700 and 3710.
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3.00 Credits
3 hours. Course concentrates on issues related to product/brand management-an important aspect of marketing function-its integration within the organization, management of portfolio of brands/products, environmental scanning, identification and creation of value (not just product) to offer to consumers, budgeting, planning, and control issues. Specific areas discussed include research, data management, analyses for planning and decision making, decisions in the areas of product/service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distributions (all aspects of it), ethics and global implications, among others.
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