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JOUR 3900: Special Problems
3.00 Credits
University of North Texas System
3 hours.
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JOUR 4012: Direct Response
3.00 Credits
University of North Texas System
3 hours. Provides a review of general principles of direct response as introduced in undergraduate and graduate courses. Students develop a working understanding of the applications of direct response principles and practices to all functions of the communications field (advertising, public relations, marketing, advertising design, printing, broadcast news, etc.). Prerequisite(s): journalism major or minor status, or consent of department.
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JOUR 4020: Advertising Industry in New York
3.00 Credits
University of North Texas System
3 hours. Introduces students to the industry in a major international advertising center - New York City. Course activities focus on three primary areas of the industry: the advertising agency business, advertisers and advertising media. Students have daily group appointments with members of the New York advertising community. A Shadow Day program allows individual students to meet on specified days with industry personnel in their area of career interest. Offered in New York during summer (3W1) only. Application required to be admitted to the class. Prerequisite(s): journalism major or minor status and consent of department.
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JOUR 4050: Advertising Copywriting
3.00 Credits
University of North Texas System
3 hours. Advertising strategy and execution (writing) for print, broadcast and other media. Prerequisite(s): JOUR 3020; journalism major or minor status, or consent of department.
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JOUR 4051: Advanced Advertising Copywriting
3.00 Credits
University of North Texas System
3 hours. Concepting, writing and executing ads and campaigns in a variety of media. Ads are critiqued from concept to final execution. Application required to be admitted to the class. Prerequisite(s): journalism major or minor status, JOUR 4050 and consent of department. Offered fall term/semester only.
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JOUR 4052: Advertising Portfolio
3.00 Credits
University of North Texas System
3 hours. Capstone course for advertising students in the creative track. Students work in copywriter/art director teams at a local agency with professional mentors to develop their entry-level portfolios. Class meets once a week at a local agency. Application required to be admitted to the class. Prerequisite(s): journalism major or minor status, JOUR 4051 and consent of department. Offered spring term/semester only.
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JOUR 4055: Broadcast Advertising
3.00 Credits
University of North Texas System
3 hours. (3;3) Writing television and radio scripts, followed by actual production of the scripts in a television studio and a sound recording studio. Lectures cover writing, preproduction, production and examples of radio and television commercials. Prerequisite(s): journalism major or minor status and consent of department.
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JOUR 4060: Integrated Communications
4.00 Credits
University of North Texas System
4 hours. (3;0;1) The understanding and application of all integrated communications and techniques and principles to real cases, problems and opportunities that result in the most effective and cost-saving use of an organization's communication resources. Students shadow advertising and public relations professionals at corporations, agencies and non-profits in the Dallas-Fort Worth area. Prerequisite(s): JOUR 3020, 3040, 3200 and 4050; journalism major or minor status.
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JOUR 4070: Advertising Campaigns
3.00 Credits
University of North Texas System
3 hours. Role of the advertising agency. Factors in an advertising campaign. Creation of an advertising plan and creation of a campaign from scratch, bringing together skills and knowledge from all other advertising courses. Presentation of a campaign. Prerequisite(s): JOUR 3020, 3040, 3200 and 4050; journalism major or minor status.
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JOUR 4090: Advertising Practicum
3.00 Credits
University of North Texas System
3 hours. Supervised off-campus advertising work experience in Denton, Dallas and Fort Worth areas offered to selected advertising majors. Students must apply for practicum in advance and are assigned only if they meet standards set by the department. Prerequisite(s): JOUR 4070 or consent of department. Students may not earn credit for both JOUR 4090 and 4800.
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