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Course Criteria
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3.00 Credits
3 hours. Explores classic and current advertisements and campaigns, ethics in advertising, diversity and fundamentals in developing ads and other writing by advertising professionals. Students critically analyze different advertising appeals, how advertising fits into American culture and roles in advertising. Prerequisite(s): journalism major or minor status.
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3.00 Credits
3 hours. Print, broadcast and web time-buying procedures important to media salespeople as well as to advertising agency media buyers. Assignments in audience research including understanding uses of audience tracking services, identifying media that reach definitive target audiences and using effective media mixes. Prerequisite(s): journalism major or minor status.
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3.00 Credits
3 hours. Introduction to quantitative and qualitative methods used to study audiences, contents and effects of mass media, especially focusing on advertising and public relations communication and utilizing social science research skills and statistical analysis. Approaches include content analysis, survey research, focus groups and other experimental studies. Prerequisite(s): MATH 1680 and journalism major or minor status.
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3.00 Credits
3 hours. Analysis of newspaper and magazine feature material, from human interest stories to magazine articles; clinical course to develop writing skills, free-lance abilities and interests of journalism students. Prerequisite(s): journalism major or minor status or consent of department.
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4.00 Credits
4 hours. (3;6) The editor's functions in handling news copy from writing to the printed page or script with emphasis on writing quality and the new technology of production. Includes copy editing and headline writing, computers as tools of the trade, picture cropping and caption writing, working with wire service copy, press law and type, ethics, typography and graphics. Prerequisite(s): journalism major or minor status or consent of department.
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3.00 Credits
3 hours. Advanced news writing, reporting and storytelling for radio, television and web. Includes information gathering, editing copy, interviewing, writing, recording actualities and "sound bites," learning specific formats, plus recording voice tracks for radio and television. Hands-on experience writing, producing and editing news pieces for NTTV, KNTU-FM, and associated student web sites. Prerequisite(s): JOUR 2340 and JOUR/RTVF major status. To be taken concurrently with JOUR 3430.
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3.00 Credits
3 hours. Focuses on online journalism, including writing and producing stories, interviewing, editing, use of video and stills, and reporting for the web. Developing news stories based on Internet research skills; creating original online newscasts; working with established radio, TV and newspaper news staffs. Focus on principles and practices of enterprise news using Internet resources, as well as methods of developing FOI requests and other data. Includes classes on the technology of inputting information on the web. Extensive hands-on experience producing and writing content for student media web sites of KNTU-FM, NTTV and NTDaily. Prerequisite(s): JOUR/RTVF major status.
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3.00 Credits
3 hours. Designed for both majors and non-majors. Examines the philosophical and theoretical foundations of public relations and volunteerism in the United States. Students learn to apply these theories to public relations campaigns in the non-profit sector. Strategic communication strategies relating to both internal and external publics are explored, including the unique legal and ethical issues impacting non-profits.
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3.00 Credits
3 hours. Focuses on shooting and editing for television with information about how to select audio for radio news, plus audio and video for the web. Extensive hands-on experience with camera and editing equipment. Production of multiple packages and news pieces for student media, including NTTV, KNTU-FM and NTDaily and their web sites. Prerequisite(s): JOUR 2340 and JOUR/RTVF major status. To be taken concurrently with JOUR 3325.
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3.00 Credits
3 hours. (3;3) Instruction in advanced photojournalism skills and methods including discussion of visual communication theory. Ethical and legal limits concerning photographic coverage and publication are discussed and instruction in Photoshop and digital technology is given. Assignments require covering a variety of photographic subjects and problems outside of class. Prerequisite(s): journalism major or minor status or consent of department.
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