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MGT 199/299: Special Topics in Management
1.00 - 3.00 Credits
Eastern West Virginia Community and Technical College
1-3 Semester Hours Presents courses in management which the College expects to offer only once or occasionally in response to specific curriculum or community interests or needs. The course may consist of seminars, specialized or individual instruction, and/or research in an area related to management.
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MGT 250: Principles of Management
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours This course is structured around contributions of the classical, behavioral, and management science schools of management using planning, organizing, motivating, deciding, coordinating, directing, and controlling functions as bases for discussion. Business ethics will also be included.
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MGT 251: Human Resource Management
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours This course provides the guidelines used in the management of the human factor of production in the business enterprise.
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MGT 262: Small Business Management
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours This course focuses on the operation of the small business enterprise and concentrates on the difference between large businesses and the small business organization.
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MGT 287: Supervisory Management
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours Prerequisite: BUS 101 or MGT 250 or consent of instructor Students study the roles and responsibilities of the supervisor, emphasizing human relations skills while recognizing the behavioral factors of individuals and groups in the work environment. Conceptual knowledge base and skills to support the supervisor's role and responsibilities are identified and developed.
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MKT 199/299: Special Topics in Marketing
1.00 - 3.00 Credits
Eastern West Virginia Community and Technical College
1-3 Semester Hours Presents courses in marketing which the College expects to offer only once or occasionally in response to specific curriculum or community interests or needs. The course may consist of seminars, specialized or individual instruction, and/or research in an area related to marketing.
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MKT 260: Principles of Marketing
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours This course examines the development of the institution, channels of distribution, functions, federal regulations and economics of marketing.
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MKT 261: Advertising and Sales Promotion
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours This course presents the decision process and the variables necessary to fully implement a program for delivering information about product offerings as well as methods of encouraging the sale of products through the channels of distribution and to the final customers.
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MKT 272: Retailing
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours Prerequisite: MKT 260 This course analyzes the principles of retailing from the marketing perspective. The topics discussed will include the different types of retail businesses (including the Internet), decision making (including store planning and location), personnel management, and purchasing, merchandising, promotion, and customer service.
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MKT 274: Services Marketing
3.00 Credits
Eastern West Virginia Community and Technical College
3 Semester Hours This course places special emphasis on understanding the customer from the services and non-profit perspectives. The topics discussed will include the nature of services, with respect to pricing, distributing, promoting, and service quality.
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