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COMM 335: Public Opinion, The Media, And Voting Behavior
3.00 Credits
Augustana College - South Dakota
A study of attitude formation, attitude change and the impact of public opinion on public policy and an examination of how the American electorate votes and why they vote the way they do. Included is and analysis of the media's influence on the political opinions of the United States citizens and lawmakers, the media's ability to determine which political issues get placed on the public agenda, and the degree to which these issues are presented in an unbiased and objective manner. In addition, each presidential election since 1952 will be covered in detail. NOTES: CROSS-LISTED WITH GOVT 335 OFFERED EVERY OTHER YEAR
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COMM 350: Organizational Communication
3.00 Credits
Augustana College - South Dakota
A study of the structure and function of communication in organizations. The focus of the course will involve the concepts and principles needed for effective management of organizational communication processes. Attention will be paid to the way organizations behave and communicate, the problems that individuals encounter in organizations, effective management of organizational communication processes, and the special role of communication as the central, binding force which allows for organized behavior. NOTES: PREREQUISITE: COMM 110 OFFERED EVERY YEAR
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COMM 360: Persuasive Campaigns
4.00 Credits
Augustana College - South Dakota
A study of the application of the theory and techniques of coactive persuasion in sustained settings (campaigns). This course will examine the theory and techniques used in planning, implementing, and evaluating product/service (advertising), political, and social action campaigns. In addition, under the close supervision of the instructor, students will participate in the design and execution of a research project which examines a legitimate question of interest and importance to practitioners and analysts of contemporary campaigns. NOTES: PREREQUISITE: COMM 260 OFFERED EVERY YEAR
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COMM 365: Public Relations
3.00 Credits
Augustana College - South Dakota
The principles and practice of public relations. Lectures, reading, and discussion will introduce students to the theories, techniques, and application of public relations. In addition, case studies and group and individual projects will be used to refine and apply course concepts. NOTES: CROSS-LISTED WITH JOUR 365 OFFERED EVERY FALL SEMESTER
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COMM 380: Mass Media Effects
3.00 Credits
Augustana College - South Dakota
An examination of the actual and potential effects of mass media communication. Initially the course will focus on the theories which have been, and are, used to evaluate the impact of the mass media. Then the course will examine specific mass media effects, including: television and cognitive development, the impact of the mass media emphasis on violence and sex, the media and role stereotyping, agenda setting, the impact of the media on politics, the U.S. media and the world, and the potential of the mass media to educate for positive social change. Mass media effects receiving emphasis will vary from semester to semester NOTE: OFFERED EVERY OTHER YEAR
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COMM 395,495: Internship
2.00 - 4.00 Credits
Augustana College - South Dakota
Internship
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COSC 100: Word Processing
1.00 Credits
Augustana College - South Dakota
NOTE: OFFERED OCCASIONALLY
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COSC 100 - Word Processing
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COSC 101: Spreadsheet Application Software
1.00 Credits
Augustana College - South Dakota
NOTE: OFFERED MOST SEMESTERS
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COSC 101 - Spreadsheet Application Software
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COSC 102: Database Application Software
1.00 Credits
Augustana College - South Dakota
NOTE: OFFERED MOST SEMESTERS
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COSC 102 - Database Application Software
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COSC 103: Presentation Software
1.00 Credits
Augustana College - South Dakota
NOTE: OFFERED MOST FALL SEMESTERS
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COSC 103 - Presentation Software
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