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Course Criteria
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3.00 Credits
This course emphasizes managing the promotional mix-advertising, public relations, personal selling, sales promotion, and direct marketing-to provide a comprehensive understanding of how to manage a marketing department to enhance overall business profitability. NOTES: ADDITIONAL FEES MAY APPLY PREREQUISITE: BSAD 310 OFFERED EVERY FALL SEMESTER
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3.00 Credits
A comprehensive examination of the sales cycle, including the specific opportunities for developing relationships, products, and customer loyalty. Students learn how to manage themselves and others through the development of communication skills and the use of specialized software to help them organize the sales effort. This course makes extensive use of outside speakers and sales experts to illustrate the application of concepts and theories learned in the classroom. NOTES: ADDITIONAL FEES MAY APPLY PREREQUISITE: BSAD 310 OFFERED SPRING SEMESTER, ODD YEARS
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3.00 Credits
A variety of topics from the management discipline will be offered on a rotating basis. Topics may include: international business management, health administration, mergers and acquisitions, negotiations and organizational theory and change. Topics will be announced prior to the semester in which they are offered. NOTES: PREREQUISITE: BSAD 320 OFFERED MOST SEMESTERS
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2.00 Credits
A study of the fundamentals of employment management including hiring and firing policies, modern diversity and performance management techniques, and a survey applicable laws and regulations. NOTE: OFFERED EVERY SEMESTER
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3.00 Credits
An examination of the unique challenges facing managers in nonprofit organizations. Topics covered include managing staff and volunteers, communications with government resource agencies, special nonprofit governance issues, fund-raising, and designing and evaluating organizational programs. NOTES: PREREQUISITE: BSAD 320 OFFERED SPRING SEMESTER, EVEN YEARS
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3.00 Credits
The application of general management principles, theories and procedures to start up and small businesses. The course cumulates in the preparation of a comprehensive business plan for a proposed small business. NOTES: PREREQUISITES: ACCT 210 AND BSAD 320 OFFERED EVERY FALL SEMESTER
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3.00 Credits
A focused study of the special issues relating to fund raising, marketing and development for non-profit organizations. NOTES: PREREQUISITE: BSAD 320 OFFERED SPRING SEMESTER, ODD YEARS
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3.00 Credits
An introduction into the special problems and opportunities associated with the conversion of resources into products and services. Topics include product design and process selection, assembly line design, supply chain management, total quality management, inventory planning, and capacity and resource planning. NOTES: PREREQUISITE: BSAD 270 OFFERED SPRING SEMESTER, ODD YEARS
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3.00 Credits
An in-depth examination of the development and role of strategy in organizations and the importance of strategic alignment. Topics may include, but are not limited to, the following: corporate strategies, business unit strategies, competitive strategies, strategic planning and analysis models, and mergers and acquisitions. NOTES: PREREQUISITES: BSAD 310 AND 320; JUNIOR OR SENIOR STANDING OFFERED SPRING SEMESTER, EVEN YEARS
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3.00 Credits
A variety of topics from the Finance discipline will be offered on a rotating basis. Topics may include, but are not limited to the following: capital budgeting, and commercial banking. Topics will be announced prior to the semester in which they will be offered. NOTES: PREREQUISITE: BSAD 330 OFFERED MOST SEMESTERS
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