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Course Criteria
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4.00 Credits
This course explores basic principles in the marketing of products and services. Marketing structures, consumer analysis, product classification, channel selection, pricing policies, promotional mix, and coordination of strategies in relation to the business and economic environment are studied. NOTES: PREREQUISITE: ECON COURSE OR JUNIOR STANDING OFFERED EVERY SEMESTER
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3.00 Credits
An exploration of the theories, research, laws and practices of managing people, teams and organizations. This course focuses on both the science of organizational management as well as on the student's potential role as a manager and/or employee. NOTES: PREREQUISITES: COSC 205; JUNIOR OR SENIOR STANDING OFFERED EVERY SEMESTER
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4.00 Credits
Fundamentals of financial management including policies, methods, institutions, and tools of financial management involved in financing the business organization. NOTES: PREREQUISITE: ACCT 211; JUNIOR OR SENIOR STANDING OFFERED EVERY SEMESTER
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3.00 Credits
An introduction to the legal system and dispute resolution through a case study approach; a study of the impact of the areas of torts, constitutional law, criminal law, and ethics upon business; special emphasis on contract law, agency, and business organizations, including partnerships and corporations. NOTES: PREREQUISITE: JUNIOR OR SENIOR STANDING OFFERED EVERY SEMESTER
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3.00 Credits
Designed to introduce the student to multiple regression, experimental design, sampling techniques, and methods and resources of research. NOTES: CROSS-LISTED WITH ECON 370 PREREQUISITE: BSAD/ECON 270 OFFERED OCCASIONALLY
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3.00 Credits
Emphasis of study covers the topics of bankruptcy, debtor-creditor relationships, and property law as well as commercial transactions governed by the Uniform Commercial Code (sales of goods, commercial paper, banking, and secured transactions). NOTES: PREREQUISITE: BSAD 340 OFFERED EVERY SPRING SEMESTER
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3.00 Credits
Introduction of moral development theories and models of moral decision making and application of these models in management decision making through case studies. NOTE: OFFERED EVERY SEMESTER
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1.00 - 4.00 Credits
This course is intended to provide the student with the opportunity to pursue elective independent study. NOTES: PREREQUISITE: CONSENT OF INSTRUCTOR OFFERED EVERY SEMESTER, INCLUDING INTERIM
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3.00 Credits
A variety of topics from the marketing discipline will be offered on a rotating basis. Topics may include, but are not limited to the following: international marketing, e-marketing, healthcare marketing, sports marketing, and retailing. Topics will be announced prior to the semester in which they will be offered. This course may be repeated with different topics. NOTES: PREREQUISITE: BSAD 310 OFFERED MOST SEMESTERS
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3.00 Credits
This course focuses on the use of surveys, observations, experiments, and other empirical and analytical tools to learn about consumer characteristics and demand/shape strategic market planning. The course culminates in a comprehensive, hands-on, real world market research project and report. NOTES: PREREQUISITES: BSAD 270 AND 310 OFFERED SPRING SEMESTER, ODD YEARS
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