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Course Criteria
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3.00 Credits
Description: Research process in advertising, creative platform, development and execution, media planning and buying, evaluating, advertising effectiveness, new and non-traditional advertising, internet and web-based advertising, client management, and advertising in a socially conscious marketplace. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Surveys media industries - newspaper, film/home video, broadcast television, cable television and the Internet - focusing on how consumer demand, technology and government policies interact to affect industry behavior. Examines audiences as products of mass media industries. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Principles of journalism and specialized topic areas, e.g. investigative, freelance, political, scientific, educational, medical, business, environmental, consumer, international, crime, sports, entertainment and lifestyle journalism. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Provides a critical media studies model for analysis of mass media form, content, organizational structures and audience reception. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Provides hands-on production experience for educators who want to include media production in teaching the analysis of media form, content, organizational structures and audience reception. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Theoretical and methodological introduction to the study of images as communicative and cultural phenomena. Theories of the image; implications for visual communication and culture; analysis and production of images in a variety of media and contexts. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Social scientific investigation of media effects and history of mass communication research. Globalization of mass media, direction and impact of new forms of communication, emerging media technologies and media convergence. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Influences of strategic communication on attitudes, beliefs, and behaviors of message recipients. definitional, ethical and methodological issues; rhetorical and social scientific approaches to opinion and attitude change; application to advertising, public relations, politics, and health communication. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Examines communication technology from the multiple perspectives of technology, markets and policy. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences
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3.00 Credits
Description: Contemporary topics in communication. Taught on an occasional basis to reflect critical and changing debates and inquiries in the discipline. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Graduate Arts and Sciences Must be enrolled in one of the following Colleges: Graduate School
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