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  • MKT 2225: Sales Management

    3.00 Credits
    Villanova University

    Description: Policies and procedures for managing a sales organization; the role and characteristics of the personal selling function; techniques for selecting, training, supervising, and evaluating salespeople; ethical and legal considerations in sales force management. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 2230: Marketing of Services

    3.00 Credits
    Villanova University

    Description: Application of marketing principles to service organizations; differences between goods and services marketing and how these differences influence marketing strategy and the tactical design of the marketing mix variables. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 2235: Sports Marketing

    3.00 Credits
    Villanova University

    Description: Essentials of effective, innovative sports marketing practices, activities, techniques. Lectures, readings, guest speakers, trade publications, field experience. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: MKT 1137 or VSB 2020 or HON 1137
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  • MKT 2280: Internatl Market & Trade

    3.00 Credits
    Villanova University

    Description: The world market and its implications for multinational and international marketing; the relationships of imports and exports to policies; impacts of major national cultures on foreign advertising and sales programs will be researched through multidimensional sources. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 2290: Interactive Marketing

    3.00 Credits
    Villanova University

    Description: Integrates concepts from direct marketing, database marketing and internet marketing into interactive marketing. Learn how to value your customers and how interaction with them drives relationships. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 2349: Cont.Topics in Marketing

    3.00 Credits
    Villanova University

    Description: Contemporary issues and topics which affect a firm's marketing strategies. (3 cr) Sem 1 Prereq: MKT 1137 and junior or senior standing. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 2375: Marketing Management

    3.00 Credits
    Villanova University

    Description: Analytic procedures to understand and integrate effective policies applied to demand, product research, channel selection and development, promotion, and pricing on both domestic and international levels; concentration on decision making. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 3350: Independent Study-Marketing

    3.00 Credits
    Villanova University

    Description: Independent study under faculty guidance in an area of student's special interest. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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  • MKT 3450: Internship Marketing

    3.00 Credits
    Villanova University

    Description: Employment with approved firm where varied Marketing experience is gained with appropriate training, instruction and supervision. Junior/senior standing and GPA GE 2.5. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate
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  • MKT 3470: Marketing Co-Op

    6.00 Credits
    Villanova University

    Description: Full-time employment with an approved firm in the area of marketing, where experience is gained through appropriate training, instruction, and supervision. Does not fulfill requirement for major. Minimum qpa will vary. 6.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Colleges: School of Business Must be enrolled in one of the following Majors: Marketing
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