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  • MIS 3050: CRM and Data Analytics

    3.00 Credits
    Villanova University

    Description: Fundamental issues associated with Customer Relationship Management (CRM) and Data Analytics, theoretical and practical, such as designing and building a data warehouse, building and populating info-cubes, report generation with SAP BW, data mining, business intelligence technologies, and extension of CRM to the Internet. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate
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  • MIS 3090: Special Topics in MIS

    3.00 Credits
    Villanova University

    Description: Study of selected topics in MIS. Topics to be announced each semester when the special topics course is offered. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate
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  • MIS 3310: MIS Internship

    3.00 Credits
    Villanova University

    Description: Employment with approved business firms where various meaningful assignments are performed with appropriate training, instruction, and supervision. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate
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  • MIS 3331: MIS Independent Study

    3.00 Credits
    Villanova University

    Description: Study with faculty member's guidance in area of special interest to student. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate
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  • MIS 3500: MIS Co-Op

    3.00 Credits
    Villanova University

    Description: Full-time employment with an approved firm in the area of MIS where experience is gained through appropriate training, instruction, and supervision. Course does not fulfill the requirements of the major. Prerequisite: MIS major with junior status; minimum gpa requirements will vary; approval of DIT Department Chair and Director of Center for Student Advising and Professional Development required. 6.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate
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  • MKT 1137: Principles of Marketing

    3.00 Credits
    Villanova University

    Description: Description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs and distributed for domestic and international consumption; economic, government, social, and other environmental forces in relation to the marketing function; emphasis on relevant social problems and responsibilities. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: ( ECO 1001 or HON 1080) and ( ECO 1002 or HON 1081) and ( ACC 1101 or HON 1101)
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  • MKT 2120: Buyer Behavior

    3.00 Credits
    Villanova University

    Description: Consumer orientation in the development and attainment of organizational goals within the framework of human behavior and its relationship to the field of marketing. Theory from psychology, sociology, and social psychology, with an emphasis on application to marketing problems in consumer and industrial environments. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D-
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  • MKT 2197: Marketing Research

    3.00 Credits
    Villanova University

    Description: The principal internal and external procedures used in collecting, processing, and evaluating both quantitative and qualitative data; research design; management of information for decision making. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: (Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-) and (Undergraduate level DIT 2010 Minimum Grade of D- or Undergraduate level HON 2010 Minimum Grade of D-)
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  • MKT 2220: Advertising Management

    3.00 Credits
    Villanova University

    Description: Management of advertising within business firms and nonprofit organizations; production of advertisements for various media; role of the advertising agency; analysis of the impact of economic, market, ethical, and government factors on the advertising function. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D- or HON 1137
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  • MKT 2224: Professional Selling

    3.00 Credits
    Villanova University

    Description: Stresses skills and professionalism required in intensely competitive selling environments in global markets. Concentrates on complex consultative selling processes required in business-to-business relationships. 3.00credit(s) Restrictions: Must be enrolled in one of the following Levels: Undergraduate Prerequisites: Undergraduate level MKT 1137 Minimum Grade of D- or Undergraduate level HON 1137 Minimum Grade of D- or Undergraduate level SBI 1108 Minimum Grade of D-
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