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Course Criteria
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3.00 Credits
This course uses team oriented sessions to develop the
creative skills necessary for solving advertising problems. A cross discipline approach is utilized and “creatives” from various advertising and non-advertising disciplines participate as guest facilitators and speakers.
Prerequisite:
ADVERT 2101 (0110), 2121 (0120), 2151 (0125), 2131 (0130)
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1.00 - 3.00 Credits
Student operation of an advertising agency for nonprofit
accounts in the Philadelphia market area with advertising
faculty supervision. Hands-on learning in creative, media, research and management. Students work in teams to solve real world advertising and marketing communication problems for real clients.
Prerequisite:
Completion of 24 credits in Advertising department. Permission of instructor required
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1.00 - 3.00 Credits
This course offers hands-on, organized, professional work, under supervision in selected advertising agencies, marketing communications or advertising departments within corporations.Note: This course may be substituted for
ADVERT 3171 (0290).
Prerequisite:
Completion of 24 credits in Advertising Department. Permission of Internship Director required
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3.00 Credits
This course teaches the management of the agency-client relationship, involving account executives and brand managers. Students will learn how to adapt to client corporate cultures, cooperative strategy development, account coordination, profit management, people management and the evaluation, presentation and sale of advertising concepts, executions and services.
Prerequisite:
ADVERT 3033 (0235)
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3.00 Credits
This course will concentrate on the roles and responsibilities of account planners in advertising. It will focus on how research uncovers consumer insights, and probe how these findings are applied throughout the process of developing marketing communications. The course addresses how account planners work with the creative and management teams to ensure that the voice of the consumer is a constant focus in the advertising process. The course replicates this experience in a brand’s lifespan, and provides a hands-on exposure to this multi-faceted career.Note: Advertising majors only.
Prerequisite:
ADVERT 3042 (0240) and 3043 (0245)
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3.00 Credits
This course brings together copywriters and art directors in two person teams. They work together to create exciting examples of advertising from initial conceptual schemes to comprehensive finished ads. The ads include full treatments of copy and art executed as take-home assignments and discussed in class.
Prerequisite:
ADVERT 3023 (0222) or 3053 (0227)
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3.00 Credits
This advanced course explores the dynamic space of Interactive, primarily web-based media. Specifically, we explore how advertisers can use best practices in this space to create branded programs which are seamlessly integrated with offline, general advertising and marketing efforts. Attention is paid to creating interactive tactics that consider the client’s business objectives and audience experience. Lectures and practice focus on information architecture, interaction design, compelling copy and audience usability. Through group and individual projects, test and in-class assignments, students solve brand problems and extend brand personality to interactive media (web, mobile, etc.) in a way that connects with, engages and persuades audiences.
Note: We will be focusing on process and tactics of brand interactive programs, not building web sites. Students who are interested in understanding how to build web sites are encouraged to take complementary coursework in computer programming (HTML, Dreamweaver, Flash, etc.).
Prerequisite:
Completion of 3000-level courses
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3.00 Credits
This capstone course involves the preparation and production of an advertising campaign for a brand or service. Competing teams of students produce marketing analysis, consumer research, advertising strategies, media plans, and design and produce print advertisements and broadcast commercials.
Prerequisite:
Completion of 3000-level courses
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3.00 Credits
Students develop a comprehensive marketing and advertising campaign for major advertiser and compete with universities across America for first place in this National College Competition. Teams work under supervision of advertising faculty in researching the account and in developing strategy, creative and media.Note: This is an alternative Capstone course.
Prerequisite:
Completion of 3000-level courses. Instructor’s signature is required
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3.00 Credits
The focus of this course is on the legal and ethical constraints on advertising practice. Federal laws and regulations, media standards and practices and professional ethics establish what can or cannot be said or done in advertising but, after all that, there is corporate and personal social responsibility and morality. Topics include deception, copyright infringement, right of publicity, comparative advertising and moral philosophy.
Prerequisite:
Completion of 3000-level courses
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