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ADVERT 1102: Introduction to Advertising
3.00 Credits
Temple University
This course introduces students to the function of advertising in the economy, to the strategic identification of markets and targets, to the creation and placement of advertising, and to the relationship of advertising agencies to advertisers and the media.
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ADVERT 1141: Introduction to Advertising Research
3.00 Credits
Temple University
This course covers the range of areas in which advertising research participates, or has primary responsibility for, in the adverting process. Focus is on the role of research in the advertising process (before, during and after the development of ad campaigns) and the design of research using various methodologies to accomplish effective research.
Note:
Advertising majors only.
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ADVERT 1196: Persuasive Writing
3.00 Credits
Temple University
Students learn the rhetoric of writing intended to affect behavior. The basic crafts of grammar and composition are reviewed. Students explore consumer motivation as the focus of powerful, exciting advertising and written argument.
Note:
Advertising majors only.
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ADVERT 2000: Topics in Advertising 2
1.00 - 3.00 Credits
Temple University
For advertising majors only. Arranged each semester. Please consult with the instructor and/or check the course schedule for specific topic.
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ADVERT 2010: Topics in Advertising 20
3.00 Credits
Temple University
Arranged each semester. Please consult with the instructor and/or check the course schedule for specific topic.
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ADVERT 2101: Advertising Strategy and Positioning
3.00 Credits
Temple University
Students learn to connect message solutions to marketing problems through an understanding of the relationship of marketing strategy and brand positioning to communication strategies and advertising copy.
Prerequisite:
ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)
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ADVERT 2101 - Advertising Strategy and Positioning
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ADVERT 2121: Copywriting: Introduction
3.00 Credits
Temple University
This course focuses on writing effective advertising messages for print and broadcast media. Emphasis is on craft, writing ability and style. Composition and the integration of graphic elements are explored. Practical assignments teach students how to use the most common copy techniques effectively to create advertising with stopping power.
Prerequisite:
ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)
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ADVERT 2131: Advertising Media Planning I
3.00 Credits
Temple University
In this basic course, students learn the analysis and understanding of communication vehicles as advertising media, the concepts and resources involved in developing media objectives and strategies, as well as media selection criteria and vehicle purchasing.
Prerequisite:
ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)
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ADVERT 2131 - Advertising Media Planning I
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ADVERT 2151: Visual Communication
3.00 Credits
Temple University
This course develops the intellectual skills necessary for the analysis, understanding and creation of media messages in the many formats of today’s high-density visual environment. Students will be introduced to the syntax, grammar and rhetoric of visual communications.
Prerequisite:
ADVERT 1101 (0050), 1102 (0055), 1196 (1103, 0065), 1141 (0070)
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ADVERT 3000: Special Topics in Advertising 3
1.00 - 3.00 Credits
Temple University
This advanced course of study is computer graphics for advertising majors. Focus is on advanced mastery of the Adobe suite of software: Photoshop, In-Design, Illustrator.
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