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Course Criteria
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3.00 Credits
The course covers the organization and implementation of college athletics. Theory, principles, and problem areas will be addressed. Goals and policies associated with the administration of college athletics will also be covered, along with the approaches to planning, organizing, directing, controlling, budgeting, and evaluating college athletic programs.
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3.00 Credits
The course will cover the current issues related to both professional and collegiate sports. The specific topics will vary from semester to semester in order to address the most pressing issues facing professional and collegiate sports at the time. Issues such as rising costs of stadium and arena construction, increasing corporate involvement, increasing emphasis on younger athletes, increasing concern for security measures, increasing commercialization, increasing pressure for new technology, increasing multiculturalism, and increasing emphasis on benefits-based management will be covered.
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3.00 Credits
Fundraising trends as they relate to the sport and recreation industries will be presented. Basic fundraising theories and principles will be discussed. The course focuses on the fundraising mix: the cause statement, organization and leadership, cultivating the constituency, campaign strategies, and public relations techniques. This course also includes various types of fundraising such as support groups, corporate sponsorship, foundations, endowments, campaigns, and planned giving. Ethics in fundraising will also be presented.
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3.00 Credits
The purpose of this class is to give an overview of sports information and media relations as they pertain to collegiate and professional sports. The class will go into detail on how professional teams and institutions deal with the media, including: strategic planning, placement of stories, holding media conferences, writing press releases, oversight of web sites, handling sensitive situations, and game operations.
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3.00 Credits
Sport marketing has changed dramatically as the result of increasing competition and environmental change. This course takes a system approach and is designed to extend students’ knowledge and experience in marketing of sport and athletic events by first understanding the nature of competition within the industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.
Prerequisite:
THM 3214
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3.00 Credits
This course provides the knowledge required to formulate and manage effectively the resources in a tourism or hospitality operation. Human resource administration will be the main focus; managerial history, organizational needs, job designs, recruitment process, hiring/firing process, discipline and grievance procedures, motivation and performance appraisals are examples of topics. Team learning approach and environment are highly emphasized.
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3.00 Credits
This course is designed to provide students with knowledge of the fundamental concepts and tools that represent the core of financial management. The course will particularly emphasize the financial function and issues in a hospitality organization and will provide the student with applications of financial concepts in the context of hospitality financial management.
Prerequisite:
ACCT 2101 (0001) and ECON 1101 (C051). Warning: Failure to comply with prerequisite(s) may result in the de-enrollment of your courses
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3.00 Credits
An analysis of essential marketing, promotion, and sales principles as currently applied in the tourism and hospitality industries. Guidelines for formulating destination-oriented marketing goals and strategies, inclusive of target marketing, will be included. The marketing mix will be evaluated in terms of specific applications set in both industry segments. Trends, issues and problems influencing tourism destination marketing will also be examined. Covers principles of salesmanship, sales techniques, sales strategies and evaluation of sales performance in light of sales plan goals and objectives.
Prerequisite:
ECON 1001 (C050), 1101 (C051), or 1102 (C052). Warning: Failure to comply with prerequisite(s) may result in the de-enrollment of your courses
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3.00 Credits
This course is designed to provide students with an in-depth analysis of the current issues facing hospitality management. The course will address some of the major issues currently facing tourism and hospitality managers in the areas of advertising, public relations, information technology, and management systems. The course will build on the competencies students have already developed in their earlier courses, which introduced them to the basics of marketing, management, and finance. Given their working knowledge, students will be called upon in class to identify potential solutions to current issues.
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3.00 Credits
An analysis of the socioeconomic planning process involved in developing tourism destinations in global, community, metropolitan, urban, and rural settings. Emphasis will be on policy and product development, regeneration and enhancement of facilities and services to meet the needs of tourists. Includes the adjustment process involved in integrating tourism into a developing economy, and the project management skills inherent in steering a development from inception to fruition. Extensive use is made of concepts from sociology, economics, political science, and business disciplines. Special readings from the current literature, case studies, guest speakers, and video cases will form an integral part of this course.
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