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Course Criteria
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3.00 Credits
This writing-intensive course focuses on the fundamentals of writing for various forms of news media, including print and electronic. Use of AP Style is taught and required. Note: Required course for all students in the Public Relations concentration. This course is a prerequisite for all Public Relations writing courses. A grade of C or higher is required in order to take upper-level PR courses.
Prerequisite:
ENGLISH 1002 (C050) or 0802
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3.00 Credits
Basic course in applied research for planning and evaluating communication campaigns. Note: Required for the public relations concentration; recommended for the advertising sequence. A grade of C or higher is required to count towards credit for graduation. Note: Students may take 2496 concurrently with 2551 and 2552 but they cannot take all three in one semester. Students in the PR concentration are strongly urged to take 2552 before taking 2551.
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3.00 Credits
Overview of public relations careers, skills and responsibilities. Intended for both those who are considering a public relations career and those planning to enter any field that deals with the public. A grade of C or higher is required to count towards credit for graduation. Note: Students may take 2496 concurrently with 2551 and 2552 but they cannot take all three in one semester. Students in the PR concentration are strongly urged to take 2552 before taking 2551.
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3.00 Credits
Organizational communication is the study of the relationship between communicating and organizing. This course introduces students to classical and contemporary theories of organizational communication and their implications for everyday communication practices. Focusing on a variety of organizational forms, including both for-profit and non-profit organizations, students will develop a strong ability to integrate their understanding of organizational communication with their current and future participation in organizations through creative and critical verbal and written analyses of communication processes.
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3.00 Credits
Teams, and small groups, are an essential element of work and social life; we are constantly asked to cooperate, coordinate, and collaborate. While teamwork can be a productive, immensely satisfying and rewarding experience, too often it falls short of meeting our expectations. This class introduces students to the small group communication theories and principles that provide the basis for both understanding team building and becoming a productive group member and leader. Through (1) the study of small group communication theory, (2) the evaluation of teams in practice (from mountain climbing to virtual work teams), and (3) analyzing students’ own group experiences, students will develop the communication and analytic skills necessary to make teamwork work for you.
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3.00 Credits
Computer-mediated communication (CMC) and related technologies are more than tools; they fundamentally change the way we communicate - as families, friends and co-workers. Through readings, in-class and online discussion and exercises, and hands-on experience students will come to appreciate various perspectives on CMC and to understand how computer-mediated-communication and related technologies are possibly changing the way we communicate and interact in groups and organizations. This understanding will enable students to (1) envision/theorize how we can change technology to accomplish our communication goals and (2) adapt leadership and followership strategies to these changing situations.
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3.00 Credits
This course focuses on communication processes and issues that arise in multinational and global organizations. This course explores the relationship between culture, communication, technology, and ways of organizing across national contexts and in different types of organizations (non-profit, voluntary, civic, governmental, small business and corporate systems). The communicative and ethical dimensions of international organizing are addressed.
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3.00 Credits
This course addresses the impact of increasingly diverse workplaces on communication and leadership theories and practices and the ways in which they shape individual and institutional responses. Through an examination of traditional and non-traditional communication and leadership theories, this course focuses on issues such as age, gender, race, sexuality and ability. This course also examines the communicative and ethical dimensions of working in, leading, and creating diverse workplaces.
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3.00 Credits
This course focuses on the struggle for black equality in America, viewed from the perspectives of campaign and social movement theory. The course begins with the civil rights movement, moves through black power and subsequent white backlash, and then examines current controversies using books that take diametrically opposed positions. Its aim in part, is to improve critical thinking and communication skills. Note: This course can be used to satisfy a university Core Studies in Race, Writing Intensive, and American Culture (XC) requirement. Although it may be usable towards graduation as a major requirement or university elective, it cannot be used to satisfy any of the university GenEd requirements. See your advisor for further information.
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3.00 Credits
Variable topics in Public Communication not covered by regular departmental course offerings. Topics announced in advanced.
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