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Course Criteria
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1.00 - 3.00 Credits
Independent research conducted under the supervision of a thesis advisor from the MIS Department resulting in a substantial piece of original research, roughly 30 to 50 pages in length. Student must publicly present his/her findings at a Temple University Research Forum session or the equivalent if this was not done in MIS 3999.
Prerequisite:
Approval of instructor, Fox School Research Scholar Director, and Fox School Honors Director, as well as completion of MIS 3999
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3.00 Credits
Introduction to the role of marketing in the U.S. economy and within the firm. The interaction of marketing with other business functions and with society. Study of marketing mix development issues, including product, price, promotion, distribution, and the other decisions involved in this process. Note: Students who intend to take Marketing 3511, 3553, or 3596 are required to earn a grade of C in this course.
Prerequisite:
ECON 1101 (C051); ECON 1102 (C052) is highly recommended but not required
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3.00 Credits
Sustainable marketing is a paradigm which extends the boundaries of traditional marketing. This course focuses on how both for-profit and not-for-profit organizations learn to innovate, develop, produce, promote, distribute, and reclaim products and services in new ways that reduce waste and pollution and benefit all stakeholders. In addition to modifications of marketing activities to reduce environmental impact, the course considers marketing’s role in corporate social responsibility (including ethical considerations) and social marketing agendas (such as health and community issues).
Prerequisite:
MKTG 2101/2901
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3.00 Credits
Introduction to the discipline of marketing. The nature of marketing activities in contemporary society and the firm. Study of marketing mix variables and decision processes involved in corporations and public agencies. Concepts from economics, behavioral sciences, and modern systems theory are incorporated.
Note: Open only to business designated honors students or with special permission. May be used to meet the marketing requirement of the Fox School of Business and Management. Students who intend to take Marketing 3511, 3553, or 3596 are required to earn a grade of C in this course.
Prerequisite:
ECON 1101/1901 (C051/C091); ECON 1102/1902 (C052/C092) is highly recommended but not required
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3.00 Credits
Marketing 3501 is an intermediate level undergraduate marketing course using a lecture format supplemented by class discussions. The course introduces students to the field of advertising by taking an integrated marketing communications (IMC) perspective. While advertising is the major focus of the course, IMC will also play a critical role as the course develops perspectives on the process of advertising, promotions, and media working together as a part of the overall marketing strategy. Topics will include setting advertising objectives and budgets, client-agency-media relations, demand stimulation, media selection and evaluation, and the social responsibilities and regulation of advertising at the level of the firm and of the industry. Note: Prior to Spring 2009, this course was titled “Advertising.”
Prerequisite:
MKTG 2101 (0081) or 2901 (0091)
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3.00 Credits
Information has become a valued strategic asset and successful management of market information is essential for a firm’s sustained profitability. This course exposes students to the collection, analysis, and utilization of electronic data for the development of marketing strategies. The course includes the study of data warehousing technologies, marketing information systems, data mining, and customer relationship management. Note: Prior to Spring 2009, this course was titled “Information Management for Electronic Commerce.” Marketing Majors must earn a grade of C or better for this course to count towards the major requirement.
Prerequisite:
MKTG 2101 (0081) or 2901 (0091), and 3511 (210)
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3.00 Credits
Strategic management of the entire promotion blend. Relationship of advertising, personal selling, sales promotion, and publicity to meet the information needs of the pre-selected market segments. The interaction of promotion with the rest of the marketing mix and the transaction process will also be covered. Note: Marketing Majors must earn a grade of C or better for this course to count towards the major requirement.
Prerequisite:
MKTG 2101 (0081) or 2901 (0091), and 3596 (W160)
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3.00 Credits
A brief introduction to the behavioral aspects of personal selling and a discussion of sales management. The course includes recruiting, selection, training, motivation, compensation, control, and the strategy of matching the sales effort to the sales task.
Prerequisite:
MKTG 2101 (0081) or 2901 (0091)
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3.00 Credits
This course provides entrepreneurs and aspiring entrepreneurs with an understanding of marketing for new and small enterprises. It addresses marketing strategies particularly relevant for such enterprises. Students will apply marketing concepts to new and small enterprises, such as creating and nurturing relationships with new customers, suppliers, distributors, employees and investors; and learn about the special challenges and opportunities involved in developing marketing strategies from the ground up. This course blends theory and practice to develop a comprehensive entrepreneurial marketing plan. Note: This course satisfies a Marketing Elective for Marketing Majors.
Prerequisite:
MKTG 2101 (0081) or 2901 (0091)
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3.00 Credits
Critical analysis of retailing strategies and how firms are using the Internet to expand their markets, service customers, and increase their sales. The course also looks at the critical supply chain issues involved in commerce including inventory management, transportation, procurement and warehousing involved in retailing management. Note: Prior to Spring 2009, this course was titled “E-Retailing and Supply Chain Management.” Marketing Majors must earn a grade of C or better for this course to count towards the major requirements.
Prerequisite:
MKTG 2101 (0081) or 2901 (0091), 3596 (W160), 3511 (210)
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